SKIMS pulls US$148 advent calendar following customer backlash

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

SKIMS, the shapewear brand co-founded by Kim Kardashian, has reportedly pulled its limited-edition holiday advent calendar from its website following backlash from customers who criticised its contents as cheap and not worth the price.

According to Bloomberg, the US$148 advent calendar was removed from the brand's website after customers took to social media to express disappointment over the items included. A person familiar with the matter confirmed the removal to Bloomberg.

The calendar featured hair accessories, keychains and other "playful items". However, customers on Reddit and TikTok questioned the value of the items, with some comparing them to products available at dollar stores for a fraction of the price.

Don't miss: NikeSKIMS unveils bold vision in first global campaign

The criticism reportedly prompted SKIMS to apologise to customers who had purchased the calendar, acknowledging that the product had fallen short of expectations.

To address the complaints, SKIMS reportedly offered customers the option of returning the advent calendar for a full refund or keeping the product in exchange for store credit.

A SKIMS spokesperson also told Bloomberg that the company takes customer feedback seriously, adding that the response would directly inform its approach to future product launches.

The backlash marks a setback for the brand as it continues to expand beyond its core shapewear business into new product categories and collaborations. SKIMS has been growing its presence through partnerships with brands including Nike, The North Face and Fendi. It is also looking to enter the beauty category, with Kardashian previously indicating plans for a launch in 2027.

The backlash comes as SKIMS continues to lean on celebrity partnerships and entertainment-driven campaigns to strengthen its brand appeal. Most recently, the brand tapped actor Will Ferrell's fictional golfing alter ego, Lonnie "The Hawk" Hawkins, for a menswear campaign tied to Netflix's comedy series The Hawk. The campaign sees Ferrell remain in character as a washed-up professional golfer attempting a comeback, promoting SKIMS' men's essentials collection through a tongue-in-cheek film narrated by Kim Kardashian.

Meanwhile, NikeSKIMS tapped BLACKPINK's Lisa for its Spring '26 campaign, which features the singer performing alongside professional ballerinas to a reimagined version of Mozart's Queen of the Night. Directed by Sergio Reis and filmed in Paris, the campaign highlights the collection's blend of performance and style, showcasing footwear, apparel and accessories inspired by the movement and elegance of modern ballerinas.

share on