Colonel Sanders enters his villain era with Doctor Doom

KFC Singapore is joining forces with Marvel Studios for a limited-time collaboration inspired by the upcoming film Avengers: Doomsday, bringing Doctor Doom-themed menu items, collectibles and exclusive merchandise to fans ahead of its theatrical release on 17 December 2026.

Running from 25 November 2026 to 12 January 2027, the initiative forms part of what KFC describes as its biggest global collaboration to date, spanning more than 100 countries. The partnership aims to tap into anticipation surrounding the film, extending the Marvel Cinematic Universe (MCU) beyond the big screen and into KFC's dining experience.

Speaking to MARKETING-INTERACTIVE, Jaslyn Lam, director of marketing and food innovation at KFC Singapore, said the collaboration aims to bring together two established brands and their fan communities while strengthening KFC's relevance in pop culture.

"At KFC Singapore, we're always looking for inspired ways to make our brand part of the conversations and passions that matter to our consumers," she said.

"Through this collaboration, our ambition is to translate the larger-than-life world of Marvel into a bold, immersive, Doctor Doom-inspired KFC experience – giving fans something unexpected to discover, enjoy and to talk about."

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While the campaign is being rolled out globally, Lam explained that KFC has adapted its Singapore offering to reflect local consumer preferences, particularly around flavours and fan experiences.

The brand has curated a Doctor Doom-inspired menu with adjustments to suit Singaporean palates, while incorporating the character's distinctive identity into familiar KFC offerings.

At the centre of the activation is a "Doomified" menu featuring the 'Doom burger', 'Doom chicken', 'Doom chicken bites', 'Masked mozza melts' and 'Doom fizz'. The lineup incorporates green chipotle lime seasoning, themed sauces and a green apple and kiwi-inspired beverage, drawing inspiration from Doctor Doom's signature green armour and cloak.

However, Lam stressed that localisation extends beyond the food itself, particularly when it comes to engaging Marvel's fan community.

"We also want to connect with how Singapore's Marvel fans express their fandom – through the conversations, communities and experiences that bring them together," she said.

"Importantly, we believe you cannot authentically engage a fandom if you don't understand it. We have to be fans ourselves, speak their language and create experiences that genuinely resonate with them."

To promote the collaboration, KFC Singapore is adopting an integrated marketing approach spanning digital, social media, in-store touchpoints, out-of-home advertising and radio.

According to Lam, social media will play a particularly important role in driving conversations and encouraging fans to share their experiences. The brand is also looking to work with content creators and explore social activations that tap into Marvel's fan culture.

"We will look to work with content creators and explore social activations that tap into fan culture, spark conversations and encourage fans to share their own experiences," she said.

Beyond the menu, KFC is extending the campaign through limited-edition packaging featuring Doctor Doom's mask and a Colonel Sanders Cosplay Collection comprising five blind-box figurines.

The collection features Colonel Sanders dressed as Marvel characters including Cyclops, Thor, Gambit and The Thing, with a rare Doctor Doom-inspired figurine serving as the secret collectible.

Exclusive Doctor Doom-themed merchandise, including a long-sleeved T-shirt and matching cap, will also be available at KFC Kallang and KFC JEM. Lam added that fans can expect further merchandise drops as the campaign unfolds.

The brand is also looking beyond immediate sales to assess the collaboration's effectiveness, with campaign awareness, social reach and engagement, earned media coverage, consumer sentiment and organic conversations among its key performance indicators.

KFC will additionally monitor consumer interest in merchandise and participation in social activations to understand how audiences engage with the campaign beyond its food offerings.

"Ultimately, the bigger measure of success is whether we've created meaningful connections with consumers and delivered memorable, Finger Lickin' Good moments along the way," Lam said.

"We want fans to walk away not just having enjoyed the collaboration, but with a stronger connection to KFC as a brand that knows how to bring food, entertainment and pop culture together in exciting and unexpected ways."

The Marvel collaboration follows another entertainment-led collaboration earlier this year, as the brand continues to tap into established fan communities through themed dining experiences and exclusive collectibles. In July, KFC Singapore unveiled its Pokémon-themed campaign, "The ultimate launch", which ran from 19 August to 29 September.

The campaign transformed all 71 outlets into Pokémon-inspired destinations, combining a limited-time Japanese-inspired menu with exclusive merchandise, gaming activations and themed restaurant experiences. Five selected outlets also featured Pokémon type-themed décor, photo opportunities and exclusive visuals. The campaign extended into gaming through Pokémon GO integrations, with every KFC outlet in Singapore becoming a PokéStop or Gym.

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