Monks names new managing director for Japan

Monks, the global, digital, data-driven, unitary operating brand of S4Capital, has appointed Yukiko Ochiai (pictured) as managing director, Monks Japan, effective immediately. 

In her new role, Ochiai will lead Monks Japan’s business growth, champion both creative and marketing excellence across creative, digital media and data business, and strengthen client partnerships through AI-powered innovation and cutting-edge technology solutions. She will guide the agency’s expansion in one of the world’s most unique and advanced and digitally progressive markets. 

As a recognised business leader in marketing and communication business, Ochiai brings more than 20 years of international advertising experience. She has a strong track record of driving growth and creative innovation across multiple markets, with proven ability to combine strategic vision with strong team leadership to deliver outstanding results for leading global brands. 

Prior to joining Monks, Ochiai served as CEO of Grey Tokyo, where she spearheaded a transformation that positioned the agency as one of the region’s most successful. Under her leadership, Grey Tokyo delivered double-digit growth in both revenue and profit. 

“Japan is one of the most exciting markets in the world — forward-thinking, innovative, and culturally rich. Ochiai’s leadership and vision will be pivotal as we continue to grow and deliver transformative work for our clients here. With Ochiai leading the way, we’re ready to accelerate our next phase of growth and innovation in Japan.” said Kenny Griffiths, EVP, Monks APAC.  

“I’m excited to join Monks and lead its growth in Japan,” said Ochiai.“ Monks’ unique blend of creativity, data, digital media and technology, especially AI-empowerment as it’s known globally, will unlock new opportunities for brands and marketers in this dynamic market. I look forward to building strong client partnerships and working together to shape the next chapter of innovation.” 

MARKETING-INTERACTIVE has reached out to Monks for more information. 

Don't miss: Monks names new managing director for Greater China

This comes following the latest appointment of Danny Lee as managing director of Monks Greater China, as part of its Asia leadership reshuffle. 

In his new role, Lee will work closely with Dixi Chern, client service director of Monks Shanghai, to drive Monks Greater China’s growth, elevating its creative innovation and deepening client partnerships, as empowered by AI and technology. The agency forges ahead in one of the world’s most vibrant and fast-evolving markets. 

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