STB names veteran Oliver Chong assistant chief executive of international group

Singapore Tourism Board (STB) veteran Oliver Chong (pictured) has been appointed assistant chief executive of its international group, according to a LinkedIn post.

Chong steps into the role after more than three decades at the board, where he has held a wide range of leadership positions spanning events, communications, cruise, leisure, and international relations.

According to Chong's LinkedIn, he first joined STB in 1993 as assistant manager of events, later moving into corporate development and taking on overseas postings including deputy regional director in the UK and regional director for Europe. During this time, he oversaw operations across Frankfurt, London and Moscow to drive visitor arrivals from European markets.

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From 2009 to 2011, Chong served as director of conventions and meetings, spearheading strategies to reinforce Singapore’s position as a global hub for conferences and incentives.

He went on to lead STB’s communications efforts as director, before being promoted to executive director of communications and marketing capability in 2014, a role that focused on media engagement and safeguarding the board’s corporate reputation.

In 2019, he was appointed executive director of international relations, market planning and Oceania, where he managed STB’s government-to-government relationships, flight connectivity projects, and market development in the Oceania region. Most recently, Chong held the post of executive director for the international group HQ and Oceania from 2021 to 2025.

MARKETING-INTERACTIVE has reached out for more information. 

Chong’s latest appointment comes as STB ramps up efforts to strengthen Singapore’s positioning as a top global travel destination and deepen partnerships across international markets. Most recently, the board appointed Splendid Communications as its integrated marketing and communications partner to raise Singapore’s profile in the UK and Europe, with a focus on leisure travel, MICE, digital engagement and influencer-led content.

The one-year contract, with the option to extend annually for up to two more years, will see Splendid support STB’s London office, which oversees Northern and Southwestern Europe. According to tender documents seen by MARKETING-INTERACTIVE, the agency’s remit covers strategy, creative development and execution of omnichannel campaigns positioning Singapore as a must-visit destination.

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