OMG Singapore elevates Daisy Huang to head of strategy

Omnicom Media Group (OMG) Singapore has promoted Daisy Huang to head of strategy, unifying strategic capabilities across all OMG agencies in Singapore.

Based in Singapore, OMG’s Asia Pacific hub, Huang will drive innovation, product development, strategic training, and provide oversight across global, regional, and local businesses. Her role underscores OMG Singapore’s focus on integrating data, technology, and media and placing strategy at the centre of all operations.

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Prior to her new role, Huang spent over a decade with OMD, including seven years in Australia, holding positions such as strategy director, group strategy director, and head of strategy across the APAC region. She led major pitches for clients such as Singtel, GXS, MSF, and Clarins, and played a pivotal role in shaping OMD Singapore’s three-year vision, “Be Fearless Together”, which contributed to multiple accolades.

Additionally, she developed OMD Singapore's strategy, creative media, and award-winning capabilities, leading strategic and creative thinking behind key award wins.

Huang reports to Chloe Neo, CEO, OMG Singapore. 

“Huang is a dynamic storyteller with a talent for distilling complex ideas into clear and compelling narratives. Her innate curiosity and deep interest in our clients’ businesses enable her to uncover powerful consumer insights and understand what makes them tick. Brands today are navigating shifting consumer behaviours, intense competition, and tighter budgets. Her well-deserved elevation strengthens our strategic capabilities and leadership, enabling us to fuel innovation and remain focused on uncovering new avenues for growth," said Neo. 

"I am confident that OMG Singapore’s strategic thinking and creative problem-solving will continue to thrive under Daisy’s leadership, allowing us to drive transformative growth for our business and our clients,” she added. 

Commenting on her elevation, Huang said that her time with OMD over the last 11 years has been "extremely fulfilling." 

“I’m feeling honoured and excited, with a healthy dash of nerves, stepping into a group role with OMG Singapore. I hope to bring a clear strategic direction to the business and aim to elevate the thinking and the work at scale. OMG’s promise is to transform businesses, and I truly believe strong strategic capabilities are at the core of being able to deliver that," added Huang. 

Huang’s elevation comes as OMG continues to strengthen its regional capabilities.

In the Philippines, OMG recently consolidated its creative, social, activations, and PR/influencer marketing services under a single offering, OMG Content Philippines. The offering positions the agency as a data-driven creative powerhouse and sees its PR and influencer marketing pillar, previously known as FUSE, rebranded to CREO. 

Meanwhile, in Malaysia, OMG named Winnie Chen-Head as its chief executive officer in February this year. In her role, Chen-Head will lead strategy, operations and the development and adoption of transformative capabilities that will drive the next chapter of growth for OMG Malaysia. 

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