McDonald’s Malaysia brings TinyTAN to Happy Meals

McDonald’s Malaysia is turning up the excitement for K-pop fans with the launch of its TinyTAN Happy Meal collection, featuring the adorable TinyTAN characters inspired by BTS.

The global collaboration, first announced on 19 August, launched in the US on 3 September and will roll out across more than 60 territories, including Singapore, Malaysia, Thailand, and the Philippines, with launch dates varying by region.

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From 18 September 2025, Malaysian fans can score a special blind box with every Happy Meal, each containing one random TinyTAN figure and a character card. The collection features RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook, and will be released in batches: starting with the Throwback edition, followed by the Encore edition at a later date.

All outlets nationwide will carry the collection, with options to order via dine-in, takeaway, drive-thru, and delivery.

Chin Mei Lee, CMO of McDonald’s Malaysia, told A+M that the campaign was driven by fan demand: “There’s been a lot of comments on our social media posts asking for the TinyTAN. Of course, we had to bring the global excitement to Malaysians too, especially for the ARMYs.”

She added that global campaigns like TinyTAN, alongside locally inspired activations such as the recent Dragon Ball collaboration, help build brand love. “We truly believe in creating feel-good moments for our consumers. Seeing smiles when we launch exciting menu items, collaborations, and community efforts makes it all worthwhile.”

With limited stocks available, fans will need to act fast, but TinyTAN in Happy Meals positions McDonald’s Malaysia at the intersection of K-pop culture and collectible fun, tapping into fandom-driven engagement.

Earlier this month, McDonald’s Malaysia gave fans another reason to power up with a Dragon Ball-themed twist on its beloved Samurai Burger. The fast-food giant launched a limited-edition and localised campaign, combining the love for the anime with Malaysians’ favourite comfort food, offering exclusive Dragon Ball packaging and collectible cards.

Prior to that, the brand took customers on a trip down memory lane with its #YangKlasik campaign, transforming its first-ever drive-thru outlet in Titiwangsa into a retro-themed klasik (classic) restaurant that pays homage to the brand’s timeless classic, the McChicken.

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