MARKETING-INTERACTIVE launches in Australia with Matt Eaton as editor to lead growth

Lighthouse Independent Media, a B2B media and events leader, is thrilled to announce the Australian launch of MARKETING-INTERACTIVE, Asia’s leading source of advertising, marketing and media intelligence for CMOs. 

Leading MARKETING-INTERACTIVE’s Australian expansion is seasoned media professional Matt Eaton, who takes on the role of editor, Australia. Eaton brings more than 15 years of media leadership to the role and a deep connection to the MARKETING-INTERACTIVE brand.  

Australia is the latest edition to MARKETING-INTERACTIVE’s growing regional network, which first launched in Singapore in June 2002 and now includes operations in Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. 

Eaton first joined Lighthouse in 2007 to spearhead the launch of MARKETING-INTERACTIVE in Hong Kong and was later promoted to group editor overseeing editorial teams across Singapore, Malaysia, and China.  

During his time at MARKETING-INTERACTIVE, Eaton played a crucial role in shaping the publication’s voice and vision, establishing its reputation as the leading media and events platform for marketing industry professionals. 

Following his stint at MARKETING-INTERACTIVE, Eaton went on to co-found a digital sports media venture before moving into consumer publishing with Hong Kong Living and the South China Morning Post. He joins Lighthouse from Media OutReach Newswire in Hong Kong where he held the role of director of marketing communications.  

Based in Sydney, he will report to Evelyn Wong, group CEO of Lighthouse Independent Media, and Arek Widawski, member of board of directors, FMG and CEO of nextmedia, Australia. 

“The Australian launch marks a major milestone for us as we take MARKETING-INTERACTIVE’s 20-plus-year legacy to the next level,” Wong said.  

Widawski added the Australia launch would complement an already thriving business across the Asia Pacific region. 

“With operations already thriving in Southeast Asia and Hong Kong, this expansion into Australia reflects our commitment to serving marketing and advertising professionals across the APAC region with meaningful content and industry-leading events,” he said. 

Today more than 200,000 professionals subscribe to MARKETING-INTERACTIVE across the region, with daily newsletters curated around market intelligence, marketing trends, people movements, account wins and pitches, analysis and insight. The brand’s flagship awards include the Marketing Excellence Awards, MARKies and the PR Awards, plus conferences and bespoke workshops including Content 360, Digital Marketing Asia, PR Asia and the highly successful Masterclass series.  

The Australian edition of MARKETING-INTERACTIVE will deliver tailored content that resonates with the local industry while maintaining the publication’s hallmark standards of editorial excellence.