Luxury winery Ampersand Estates picks new PR agency in Singapore

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

Ampersand Estates has appointed Access Communications as its public relations agency in Singapore for a six-month engagement, as the Western Australian luxury estate looks to deepen its presence in the market.

Under the remit, Access Communications will lead strategic media relations, storytelling, partnerships and experiences, with a focus on introducing Singapore audiences to the estate and its approach to luxury, centred on provenance, nature and hospitality.

Located among the Karri forests and Donnelly River in Pemberton's Southern Forests, Ampersand Estates brings together a boutique winery, Rainfall Distillery, luxury accommodation and immersive experiences within a single destination.

Don't miss: STB launches regional PR pitch spanning six SEA markets

Its wine portfolio includes the 2024 Ampersand Pinot Noir. Beyond wine, Rainfall Distillery produces small-batch spirits using rainwater captured in the Southern Forests and seasonal produce sourced from local farmers. The estate also operates three luxury residences, allowing guests to stay within the surrounding landscape.

Access Communications will bring these different parts of the estate together under Ampersand Estates' philosophy that "exceptional things are better together", spanning wine, hospitality, nature and design.

The appointment also expands Access Communications' portfolio across the wine, spirits, food, hospitality and lifestyle sectors, as the agency continues to build its work around culture, conversation and experiences.

“We are pleased to partner with Ampersand Estates to bring its story to the Singapore market,” said Caron Chan, associate director, Access Communications.

She added, “Its philosophy is simple: exceptional things are better together: wine and place, craft and hospitality, nature and design. We see an opportunity to shift the conversation around luxury from what you have to how you experience it, through exceptional wine, a sense of place and genuine hospitality.”

The appointment adds to Access Communications' growing roster of lifestyle clients in Singapore. Last month, Hong Kong menswear brand DETERMINANT appointed the agency to strengthen its presence in the market.

Under the remit, Access Communications oversees DETERMINANT's public relations strategy, including media relations, creator engagement, strategic storytelling and campaign communications. The agency is also tasked with building awareness of the brand and its range of functional menswear.

share on