Louis Vuitton partners with Verdy for LINE sticker drop

Louis Vuitton has teamed up with Japanese graphic artist Verdy for a new digital collaboration, debuting a limited-edition series of LINE stickers and customisable smartphone wallpapers.

This release follows Louis Vuitton and Verdy's previous collaboration on the "A Visionary Journey" exhibition in Osaka, extending their creative partnership. The Tokyo-based artist, known for his work with “Girls don't cry” and “Wasted youth”, continues his ongoing relationship with the French fashion house.

Inspired by Louis Vuitton's current store window displays featuring vintage tin toys, Verdy created original illustrations specifically for this digital rollout. The playful artwork integrates his iconic character figures, Vick and Visty, directly into the house's visual universe - depicting them riding vintage cars and carrying signature Louis Vuitton trunks.

The eight exclusive digital sticker designs are available free of charge to users who add the official Louis Vuitton Line account and complete a short survey, with the download period running from 28 July to 24 August.

The digital rollout underscores the convergence of luxury heritage and contemporary street culture, bringing Louis Vuitton's visual language into everyday digital spaces. Once downloaded, the sticker collection remains accessible through the messaging app for 180 days.

MARKETING-INTERACTIVE has reached out to Louis Vuitton for more information. 

Don’t miss: Louis Vuitton and Bar Leone celebrate craftsmanship with new cocktails

Back in January, Louis Vuitton collaborated with Hong Kong-based Bar Leone to craft a selection of new cocktails and mocktails inspired by Lee Gardens Hotel Yum Sing Bar - an iconic legacy bar renowned for its cocktails and live music, celebrating the craftsmanship and community spirit.

The lantern installation at Lee Gardens One elegantly extended the bar's ambiance, featuring 16 exquisite monogram lanterns.

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