Klook, Visa join forces on creator-led travel push across Southeast Asia

Klook and Visa have partnered across six Southeast Asian markets to tap the growing role of experiences in travel planning.

The partnership spans Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam, combining Klook’s experiences platform with Visa’s payments network. It will cover joint creator programmes, cardholder offers, in-destination brand presence and Klook’s participation as a partner on Visa’s travel platform, Visa Destinations.

The partnership comes as travellers increasingly build trips around activities and experiences rather than starting with a fixed destination.

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Visa’s 2026 Global Travel Intentions study found that 37% of Asia Pacific respondents plan trips around unique local experiences, compared with 29% globally. Meanwhile, Klook’s Travel Pulse 2026 found that more than half of Asia Pacific travellers no longer begin trip planning with a fixed destination, with 23% starting with a specific activity before deciding where to travel.

As part of the partnership, Klook will support the launch of Visa across Southeast Asia through joint marketing and promotional initiatives, including Klook offers made available through Visa Destinations channels.

Creator marketing will also form a key part of the collaboration. The companies will establish a shared creator framework across the region, with affiliate links from Visa creators hosted on Klook Kreator Shops, Klook’s creator storefronts launched in August 2026.

Klook’s Kreator Programme has more than 30,000 creators across 88 markets, connecting travel inspiration with the ability to book experiences through creator-led content.

“Travel is a major force shaping Southeast Asia’s cultures and economies. At Visa, we believe everyone can be the traveller they want to be, and that journey begins long before payment. Our collaboration with Klook combines Visa’s trusted payments network with a creator community that inspires travellers to act. Together, we look forward to bringing Visa Destinations to more travellers across Southeast Asia and connecting cardholders with the experiences they value most,” said Gladys Chan, Visa’s head of marketing, regional, Southeast Asia.

“Across our markets, travellers are increasingly deciding what to do before where to go, with creators shaping those choices. The Klook Kreator Programme brings inspiration and booking together, allowing travellers to act on recommendations immediately. Partnering with Visa extends this journey into payments and rewards, while giving creators across the region more value to offer the audiences who trust them,” Sarah Wan, Klook’s general manager for Singapore, Indonesia, Malaysia and Thailand, added.

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