JD Mall reportedly to launch in Hong Kong

JD.com is reportedly launching “JD Mall” in Hong Kong featuring home appliances, marking the expansion another Chinese eCommerce giant to the city, according to local media Ming Pao. 

In a statement seen by MARKETING-INTERACTIVE, a spokesperson from JD.com said JD Mall will open new stores across the country this year. “The specific store opening locations will be subject to official announcement.” 

Meanwhile, the Chinese eCommerce giant began poaching talent from Hong Kong's electronics retail industry last year, according to local reports, to get ready for the upcoming launch of its own experience-focused physical stores. 

Reports also indicate that JD Property, a subsidiary of JD, took over the entire Li Fung Centre building in Sha Tin last year, while other sub-brands relocated to Jardine House in Central, facilitating the company's expansion in Hong Kong. 

Additionally, JD has allegedly submitted an application through its subsidiary to trademark its instant delivery brand in Hong Kong. 

Don't miss: Taobao HK partners with Papabo to launch first OMO furniture superstore

This comes shortly after its competitor Taobao Hong Kong partnered with local home improvement platform Papabo to launch its first furniture and lifestyle superstore in Hong Kong.  

The store named PapaHome is situated on the second floor of China Hong Kong City in Tsim Sha Tsui, and will officially open on 22 February. This store adopts an online-merge-offline (OMO) operating model, designed to provide local consumers with a new shopping experience. 

Spanning over 25,000 square feet, PapaHome features over 10,000 products curated from over 100 selected Taobao merchants. The offerings include furniture for living rooms, dining rooms and bedrooms, as well as custom furniture for entire homes and various decorative materials.

Featured brands include those such as GoldenHome Living (金牌家居), Monalisa Group (蒙娜麗莎) and Ziinlife Designs (吱音). The products displayed in the store specifically cater to the tastes of Hong Kong consumers and the needs of Hong Kong families, focusing on high quality, great value and exquisite design, according to the release. 

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