Imagination names new managing director for China

Imagination, global experience design agency, has appointed Shirley Lee (pictured) as managing director for China. She reports to Patrick Reid, chairman and CEO of Imagination.

In her new role, Lee assumes full responsibility for the business with immediate effect, tasked with leading the agency into its next era of strategic growth. 

With over 20 years of agency experience in China, Lee brings unparalleled local market knowledge, proven leadership and a strong commercial understanding of how global brands can win in an increasingly complex and competitive environment. 

Recent work from Imagination China includes world-class brand experiences for Ford, Lincoln, Audi, Swire and Ericsson, reflecting the agency’s ability to combine local cultural fluency and global creative standards, with strategic and creative excellence and innovation for market-leading brands.

“After a year of exceptional work and industry recognition, Imagination China is perfectly positioned for its next phase of growth. Shirley brings the insight, leadership and commercial expertise to seize new opportunities, strengthen client partnerships and expand our impact in one of the world’s most dynamic markets,”said Patrick Reid, chairman and CEO at Imagination.

Lee added, “This is an exciting moment for Imagination China. We have strong client partnerships, a talented team and a clear opportunity to create even greater impact for brands navigating change in this market. My focus is on driving sustainable growth, deepening client relationships and delivering culturally intelligent experiences that create real commercial value.”

MARKETING-INTERACTIVE has reached out to Imagination for more information.

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