Omnicom Production names new APAC CEO

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Omnicom Production has appointed Melissa Chan (pictured) as its chief executive officer for APAC, according to a post she shared on LinkedIn. She reports directly to Omnicom Production global CEO Sergio Lopez.

The move comes shortly after Craft Worldwide, the global production arm of McCann Worldgroup, revealed last week that it has joined Omnicom Production.

Chan most recently served as regional managing director of Craft Worldwide and McCann Worldgroup APAC, roles she held from 2018 to 2025. She also led Tag from 2015 to 2018 and previously held positions at DDB Singapore and Leo Burnett.

On LinkedIn, Craft described the integration as opening “a new level of possibilities for our clients, our teams, and the work we create”, highlighting a focus on combining “Craft, intelligence, and AI” to deliver content experiences that connect.

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MARKETING-INTERACTIVE has reached out for more information.

This follows broader restructuring within Omnicom’s network in Singapore unveiled in December last year. McCann and MullenLowe Singapore will combine under Paul Soon, previously CEO of MullenLowe Singapore, who will lead the merged McCann Singapore while overseeing client continuity and integrating MRM and MullenLowe tech teams.

Gonzalo Olivera, formerly managing partner of MullenLowe Singapore, will serve as president of the merged organisation, aligning creative, strategy, delivery, and operations. Brandon Cheung, CEO of McCann Singapore and Southeast Asia, will support the transition into early 2026.

While MullenLowe is joining TBWA in most global markets, Singapore is a strategic exception, reflecting the complementary strengths and size of the two agencies locally, according to Sean Donovan, president of Omnicom Advertising Asia, at the time.

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