Gen Z perspectives: The hype around BLACKPINK's Lisa & Brand Beckham

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes.

This week, BLACKPINK’s Lisa was everywhere. She was dancing her way into a NikeSKIMS campaign and sparking AI chatter for Tourism Authority of Thailand. Meanwhile, David Beckham’s calculated silence on his family drama was on point.

Grab your popcorn, this is one you won’t want to miss.

Don't miss: Gen Z perspectives: SG govt pitches, Coca-Cola's new digital chief & ChatGPT ads

1. Lisa pirouettes into NikeSKIMS' ballet-inspired campaign

NikeSKIMS is back with its latest Spring ’26 campaign, starring BLACKPINK’s Lalisa “Lisa” Manobal alongside professional ballerinas performing to a modern, breathy reimagining of Queen of the Night from Mozart’s The Magic Flute.

Directed by Sergio Reis and filmed in Paris, the campaign celebrates the grace and strength of motion while highlighting Lisa’s artistry and passion for dance. The professional dancers help bring the Spring ’26 collection lookbook to life, showcasing how the pieces move with the body.

Read more here. 

2. Lisa's 'Amazing Thailand' campaign gets scrutinised as perfect images breed AI suspicion

The Tourism Authority of Thailand (TAT) has denied using artificial intelligence (AI) in its latest campaign featuring Thai pop star and BLACKPINK member Lalisa “Lisa” Manobal. The image, released under TAT’s “Amazing Thailand” banner, shows Lisa sitting in a wooden boat, gazing into the camera as she drifts along the Red Lotus Sea in Udon Thani province.

The poster quickly became a topic of debate online, with some questioning whether the image had been digitally manipulated beyond traditional post-production.

Read more here. 

3. Why David Beckham's response to CNBC post-family feud was a total win

When football legend David Beckham sat down for an interview with CNBC this week, he did so under an unusually heavy shadow. A day prior, his eldest son Brooklyn Beckham had publicly accused David and his wife Victoria Beckham of prioritising “Brand Beckham” over the family, triggering a global media storm and renewed scrutiny of one of the world’s most carefully managed personal brands.

Yet in the interview, Beckham did not address the situation head-on. Instead, he spoke broadly about the pressures of social media, mental health, his UNICEF work, and the idea that “children are allowed to make mistakes”. For PR and marketing leaders watching closely, the moment became a case study in restraint.

Read more here. 

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