HSBC Credit Card offers HK$1m marketing fund to reality show winner

HSBC Credit Card is launching the "Red Hot Chef" reality show to support the local dining industry, by giving away HK$1 million marketing funds to the winning restaurant. The initiative aims to introduce the local dining gems and encourage cardholders to dine with local restaurants.  

Featuring Anh Sung-jae, head chef of the Korean fine dining restaurant Mosu Seoul, Mosu Hong Kong and judge of "Culinary Class Wars", the show will provide finalists with a unique opportunity to interact with Anh. The winner will receive a grand prize of a restaurant promotional package valued at HK$1 million for marketing and promoting their restaurant. 

From now until 30 April 2025, eligible local restaurants can submit their application for joining the open audition of "Red Hot Chef" reality show. From these submissions, eight talented chefs will be shortlisted to compete in an exciting reality cooking show.  

The ultimate goal is to earn the title of "Red Hot Chef”, showcasing their culinary skills and creativity. By leveraging the Bank’s influential platforms and resources, HSBC aims to shine a spotlight on local restaurants, encouraging HSBC credit cardholders to spend locally and support Hong Kong’s food and beverage industry. 

As an integral part of the Hong Kong’s dining scene, Anh draws inspiration from a character in a legendary Hong Kong film. In this spirit, he aims to inspire all participating local chefs, igniting them to enhance their culinary journeys with strong support throughout this once-in-a-lifetime experience. 

Cheuk Shum, managing director, head of marketing, wealth and personal banking, HSBC Hong Kong, said: "Dining is a key spending category for our customers, and we are dedicated to offering our customers extraordinary culinary adventures through our exclusive dining privileges.” 

“With the core vision of this campaign – Taste Red Hot, Back Your Favourite, we are excited to collaborate with Anh to connect our customers with Hong Kong's hidden culinary gems. We are not just promoting exceptional restaurants; we are igniting a passion for the distinctive tastes of our community. This campaign promises to benefit both our valued customers and local eateries. Experience the excitement, taste the difference, and savour the best of our city together!” he added.

MARKETING-INTERACTIVE has reached out to HSBC Credit Card for more information.

Don't miss: HSBC celebrates 160 years with thematic interactive installations

Most recently, HSBC unveiled a series of events and experiences that pay tribute to its history and the deep connection it shares with Hong Kong, in celebration of its 160th anniversary.

Under the theme “HSBC 160 Years of Great Stories”, the experiences begin at the ground-floor plaza of the iconic HSBC Main Building in Central. This marks the anniversary of HSBC opening its doors on 3 March 1865, at its current location at One Queen’s Road Central.

The HSBC headquarters in Central, now in its fourth generation, was designed by British architect Norman Foster. Completed in 1985, it was the world's most expensive building at the time, according to the release. Flanking its main entrance, the iconic bronze lion sculptures have become enduring landmarks in the heart of Central.

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