Harvey Norman, Westpac and KFC back NRLW again as audience grows

Harvey Norman, Westpac and KFC have all renewed their sponsorship of the 2026 NRLW season on Kayo Sports and Foxtel, as brands continue to back Australia's fastest-growing women's sporting competitions.

The trio will return as lead sponsors across the broadcaster's NRLW coverage following a record-breaking 2025 season, which Foxtel Group said became the most-watched NRLW campaign in its history, generating more than 362 million minutes viewed across 71 matches.

Foxtel and Kayo Sports hold the broadcast rights to the NRLW until at least 2034 and will air every match of the 2026 season live, including the grand final.

Harvey Norman and KFC will again serve as naming rights partners across a range of NRLW on Fox match-day segments, while Westpac will continue its in-game graphics partnership.

Jackson Forbes, head of sport sales, Sydney at Foxtel Media, said the continued investment from major advertisers reflected the competition's growing commercial appeal.

"The NRLW's growth is reflected in both record viewing figures and the continued commitment of our partners," he said.

"By continuing their investment in watchability and premium coverage, Harvey Norman, Westpac and KFC have created native integrations that deliver high-impact results for their brands while respecting the uninterrupted viewing experience fans expect on our platforms."