Godiva turns 100 with reimagined signature chocolates and packaging

In celebration of its 100th anniversary, Belgian chocolate maker Godiva has unveiled a themed collection and invites chocolate lovers to take part in the celebration.

As a brand founded in 1926, Godiva marks its centennial this year and enters a new era by reimagining its iconic chocolate collections with new designs, flavours, recipes, and storytelling — celebrating its Belgian heritage, elevating its craftsmanship, and highlighting its role as the official chocolatier to the Royal Court of Belgium.

Godiva celebrates its centennial with blush pink packaging, which symbolises the brand's joy, elegance, and lasting sweetness. The centennial chocolate gift box contains 10 pieces, each capturing key moments and treasured memories from the brand's history. It combines a century of craftsmanship with modern design, creating a timeless blend of heritage and innovation.

The design draws from founders Pierre and Eugénie Draps, who chose Lady Godiva as their muse. Since then, the brand has embodied elegance, creativity, and courage — values that inspire GODIVA in its second century. For its centennial, GODIVA blends tradition with creativity to delight chocolate lovers worldwide with every piece.

The gift box includes two special chocolates. Lady Noir features white chocolate ganache with Madagascan vanilla in a dark shell. Topped with the Lady Godiva imprint, it honours the Draps family's 1926 craftsmanship. G-Mirror Noir offers apple ganache in a 50% cacao dark shell, inspired by "Snow White." Together, they create a magical flavour experience.

Furthermore, while GODIVA's made-fresh-in-store soft serve and shakes have long been fan favourites, the brand has now created three new refreshing versions for its 100th anniversary. Featuring signature cocoa paired with bright, tangy raspberry, they deliver a fresh-tasting experience that showcases GODIVA's creativity.

To further engage chocolate lovers, GODIVA is offering a limited-time promotion. Customers who spend HK$380 or more in a single net purchase will receive a free GODIVA centennial plush keychain blind box.

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These limited-edition keychains come in three unique designs, each representing GODIVA's century-long legacy: a heart-shaped white chocolate, a shell-shaped milk chocolate, and a round filled chocolate. Each one has a smiling face, plus little hands and legs. The keychains are available in blind boxes, while supplies last, on a first-come, first-served basis.

MARKETING-INTERACTIVE has reached out to GODIVA for more information.

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