FGS Global names new Asia chair to lead regional growth

Global strategic communications advisory firm FGS Global, has appointed Susan Ho (pictured) as Asia chair. In this newly created role, Ho will drive the firm’s multi-year growth strategy across Asia, provide strategic counsel to clients, and strengthen governance and collaboration across key markets.

Furthermore, Ho will also focus on driving growth, fostering collaboration among leaders, advising on governance, and serving as a senior ambassador for the firm to enhance its brand profile and client relationships across the region. She will be based in Hong Kong and will work closely with FGS Global’s teams in Beijing, Shanghai, Singapore and Tokyo.

With more than 30 years of branding, reputation and crisis response experience, Ho brings a unique blend of in-house, business management and professional services expertise across different industries. She is currently an independent non-executive director of Mediacorp, Singapore’s content creator and national media network.

Before joining FGS, Susan held global leadership roles at Airwallex, Brunswick Group and Standard Chartered Bank. Known for her role in establishing Standard Chartered’s “Here for good” and Liverpool Football Club sponsorship, Susan has an outstanding track record of developing new brands, growing teams, and advising international and Asian clients on critical issues, leadership succession and longterm campaign building.

“Ho's appointment as Asia chair reflects our commitment to investing in exceptional leadership and deepening our strategic advisory capabilities for clients across the region,” said Faeth Birch, CEO of UKMEA, FGS Global. “Ho's experience in building brands, leading through complexity, and driving growth aligns perfectly with our ambitions for Asia. We are delighted to welcome her to the firm.”

Ho added: “There has never been a more exciting yet challenging time in Asia. Businesses need critical advice and balanced perspectives to navigate complexities and uncertainties – FGS is trusted and best placed to help. I am privileged to work with a talented team to grow our coverage and ensure FGS is the first port of call for founders, business leaders and investors.”

MARKETING-INTERACTIVE has reached out to FGS Global for more information.

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