Disney to stage flagship fan event in Singapore in latest regional push

The Walt Disney Company is bringing its flagship fan convention, to Singapore in 2027. This marks the first time the event will be staged in the country, creating a major milestone in the expansion of Disney’s global fan celebrations across the Asia Pacific region.

The move goes beyond fanfare. "D23 Asia: The ultimate Disney fan event" will gather fans from across the region for exclusive previews, live presentations, talent appearances and immersive experiences built around Disney’s stories and characters. The event has traditionally served as Disney’s main global fan gathering, offering early looks at upcoming films, streaming titles and franchise plans, alongside curated merchandise and stage showcases.

Its expansion into Singapore underscores the growing importance of Asia Pacific in Disney’s global fan ecosystem, as well as Singapore’s positioning as a destination for large-scale entertainment events.

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“Bringing D23 to Singapore reflects the incredible passion of Disney fans across Asia Pacific and our desire to meet them where they are,” said Asad Ayaz, chief marketing and brand officer, The Walt Disney Company. 

“D23 Asia will bring these fans together as a community to celebrate the powerful connection they have with our stories, characters, and experiences, and to get an exciting look at what lies ahead,” he added.

Launched in 2009 through "D23: The official Disney Fan Club", the event has grown into Disney’s flagship global fan moment, combining major announcements, exclusive content drops, merchandise and immersive activations into a single branded ecosystem. For marketers, its significance lies in how neatly it collapses the gap between entertainment and marketing, turning fandom into a distribution channel in its own right.

That strategy is also increasingly tied to Disney’s regional content ambitions. Carol Choi, executive vice president, integrated marketing and APAC original strategy said D23 Asia will serve as a platform to spotlight local storytelling.

"Disney has an extraordinary and growing fan base across Asia Pacific and bringing D23 to Singapore marks a natural evolution in our journey to bringing unforgettable fan experiences to audiences across this diverse region in new and meaningful ways. D23 Asia will offer fans a truly distinctive experience, with exclusive previews of our APAC Originals for Disney+ and the opportunity to hear directly from the creative talent behind our shows," she said. 

In tandem, Jean Ng, assistant chief executive, experience development group, Singapore Tourism Board said, “We are excited to bring D23 to Southeast Asia for the very first time. Together with Disney, we will be creating memorable experiences that resonate with fans across the region and beyond."

"This milestone further strengthens our partnership and adds to our vibrant and dynamic calendar of events and experiences that positions Singapore as the premier destination for memorable experiences," added Ng. 

MARKETING-INTERACTIVE has reached out for more information. 

The move also builds on Disney’s deepening experiential footprint in Singapore. Earlier this year, Disney Adventure, the first Disney Cruise Line ship to homeport in Asia, has been used as a platform for large-scale destination marketing in the city-state.

Following which, UOB, Marina Bay Sands and the Singapore Tourism Board partnered with Disney Cruise Line on “Adventure begins: A magical bay celebration with Disney Cruise Line”, a two-month activation across Marina Bay that combined themed experiences, retail tie-ins and a signature sky show. The activation ran from February to April this year. 

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