adidas brings World Cup fever to pets in Singapore

Adidas is bringing football fandom to pets in Singapore with the launch of FIFA World Cup Federation Jerseys for Argentina and Japan, as part of its first-ever pet collection in the market.

The jerseys mark a new addition to adidas’ pet line, allowing pets and owners to match kits for the upcoming World Cup. The collection will debut at Furkids Fiesta @ Clarke Quay Fountain Square on 15 May, before rolling out online and at selected adidas stores from 24 May.

At its core, the range leans into the idea of pet-and-owner matching outfits, translating adidas’ signature design language into pieces that reflect the emotional bond between owners and their pets.

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Key pieces from the collection include the 'Cali tee', a cotton single-jersey staple available in four colourways (ballet pink, light blue, bright yellow and Rhine green). The tee features adidas’ Three Stripes detailing and Trefoil branding,  and is designed across an inclusive size range for small, medium and large pets.

Beyond apparel, the collection extends into accessories, including a premium leather collar in burgundy and black, finished with gold-tone Trefoil detailing. Through its "Made for you" customisation arm, adidas is also offering personalised elements such as LED Trefoil collars and customised pet bandanas, with vinyl heat press lettering available at selected locations.

For pet owners on the move, the range also includes a PU-leather pet carrier in vintage brown and olive green, designed with functional features such as ventilation panels, dual carrying options, and signature adidas branding throughout.

The collection also introduces a matching 'Cali tee' for pet owners, extending the coordinated aesthetic between pets and their owners.

MARKETING-INTERACTIVE has reached out for more. 

The launch sits within adidas’ wider FIFA World Cup 2026 storytelling and cultural platform, which has leaned heavily into nostalgia, star power and global football mythology.

Recent efforts include “Backyard legends”, a cinematic campaign fronted by Timothée Chalamet that reframes informal street play as the foundation of football greatness. Built on its long-running “You got this” platform, the film pushes a simple idea, that greatness does not start under stadium lights, but in backyards, cages, parking lots and any patch of ground where the ball rolls.

It also comes alongside the return of the Trefoil logo to World Cup kits for the first time in 36 years across 25 federations, blending retro design cues with modern performance innovation to connect heritage, culture and contemporary fandom. The kits were unveiled earlier in March at a high-energy launch event in Los Angeles, transforming a standstill of cars into a street-style celebration of football culture with performances by Kaytranada and Baby Keem.

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