Discovering every life’s soundtrack: Chubb Life Hong Kong embraces music with ‘Rhythm & Brews by YouTube’

Our favourite songs aren’t just music – they’re the soundtrack to our lives. Every musical journey is as unique as each listener, painting a soundscape of possibilities that backdrops our daily routines, connects different individuals, and inspires change.

Last December, Chubb Life Hong Kong proudly partnered with “Rhythm and Brews by YouTube” to present a Christmas pop-up space themed “Music is Life: Your Playlist, Your Story” at Soho House.

The attendees at the pop-up space were invited to share their evolving life stories via shareable YouTube playlists on customisable keychains. They exchanged their musical “stocking stuffers” for playlists and life stories directly from their favorite artists, allowing them to connect musically with the creators they admire most. It fully echoed Chubb Life Hong Kong’s brand philosophy - “Every Way of Life”- by curating YouTube playlists to demonstrate how music is the best companion throughout different life’s journey.

The highly-anticipated pop-up allowed popular YouTube creators, singers, and songwriters, namely Michelle Wai, Kenny Kwan, Jay Fung, Phil Lam, Jer Lau, Wilson Ng, Randy Chow, Pakho Chau, Heiward Mak, T-Ma, and Endy Chow – to connect with the broader community.

Local luminaries offered their hard-won insights on the creative process in a series of fireside chats focused on content strategy, music-making, finding your voice, creating top hits, and visual storytelling. It embodied the storied footsteps of Chubb Life Hong Kong’s recent forays into the local music community. It explored the city’s thriving creative ecosystem in a vibrant line-up of events celebrating the local YouTube Music community.

Chubb Life Hong Kong is dedicated to celebrating and enabling every person’s unique legacy. Whether your path takes you into the next song or a new story, it’s time to write the next chapter of your life.

This article is sponsored by Chubb Life HK.