Omnichat's omnichannel campaigns for Dyson and Watsons garnered multiple Asia awards

This post is sponsored by Omnichat.

Omnichat, an all-in-one omnichannel customer experience platform, proudly secured three golds and one silver awards at MARKETING-INTERACTIVE's Asia eCommerce Awards 2024, showcasing the transformative power of conversational commerce and solidifying the position as a driving force in shaping exceptional customer experiences. The innovative campaigns with Dyson and Watsons Hong Kong eShop demonstrate how seamless omnichannel strategies unlock extraordinary business potential.

The “Styling Journey with Dyson on WhatsApp” campaign provided a seamless, personalised online-to-offline experience for targeted customers seeking innovation and quality. By seamlessly integrating in-store product demonstrations with personalised WhatsApp consultations and streamlined online purchases, this customer-centric approach drove conversions while incentivising sales representatives for online sales generated through WhatsApp engagement. This innovative strategy bridged the gap between online and offline interactions, empowering customers to connect with Dyson anytime, anywhere.

Leveraging WhatsApp’s chatbot automation, targeted broadcasts, and personalised one-on-one responses, Dyson effectively managed high volumes of customer interactions with efficiency. Directing customers to Dyson's official WhatsApp channel via in-store QR codes and strategically placed website buttons further strengthened customer relationships and cultivated opportunities for upselling, cross-selling, and repeat business.

In another ground-breaking initiative, the “Watsons Order and Pay Express on WhatsApp” campaign revolutionised the checkout process, leveraging WhatsApp chats to streamline purchases and eliminate unnecessary steps. This innovative approach enhanced convenience by allowing customers to complete transactions entirely within WhatsApp, enjoying personalised assistance from Watsons' health advisors, resulting in enhanced convenience, improved user experiences, and significantly higher conversion rates.

Through Omnichat, Watsons can provide personalised product recommendations based on purchase history and customer information, fostering stronger customer relationships, and creating a new revenue stream through commission-based sales via WhatsApp.

These award-winning campaigns exemplify Omnichat's commitment to delivering exceptional omnichannel customer experiences that drive business growth. As the WhatsApp business solution provider of Meta and official LINE technology partner, Omnichat empowers over 5,000 businesses worldwide to cultivate customer loyalty and achieve true personalisation through seamless journeys across WhatsApp, Facebook, Instagram, LINE, WeChat, and website live chat.

“We are delighted to receive this recognition from industry experts," said Alan Chan, founder and CEO of Omnichat.“Our comprehensive chat commerce solutions seamlessly integrate automated systems with personalised human interactions, revolutionising the way businesses interact with their customers across messaging apps, and setting new industry standards for customer experience excellence.”

Omnichat recently launched an innovative AI-powered suite designed to transform chat commerce and redefine customer engagement. This ground-breaking suite introduces three powerful AI tools: AI Customer Service Agent, AI Copilot Assistant, and AI Sales Assistant, all seamlessly integrated to deliver instant, accurate, and personalised experiences for both customers and agents. “We're pioneering 'Agentic AI as a Service,' capturing the full potential of AI to accelerate agent productivity and propel business growth like never before," Chan added.

Further reinforcing the commitment to security and trust, Omnichat achieved ISO/IEC 27001:2022 Information Security Management Systems Certification, demonstrating our dedication to safeguarding client information in today's increasingly digital business landscape.

Omnichat’s 2024 award wins:

Asia eCommerce Awards:
Gold - Best Use of Personalisation (Dyson)
Gold - Best eCommerce Customer Service (Dyson)
Gold - Best eCommerce Loyalty Programme (Watsons)
Silver - Best eCommerce Campaign - Social Commerce (Watsons)

DigiZ Awards:
Overall - Best of Agency - Omnichat
Gold - Best Customer Relationship Management Platform
Gold - Best Marketing Automation Platform
Gold - Best Data Analytics Tool
Gold - Best MarTech Team
Gold - Best Acquisition & Retention Strategies (Watsons)
Gold - Best Customer Journey (Dyson)
Gold - Best Use of Personalisation Strategies (Dyson)
Silver - Best Use of Real-Time Marketing (Dyson)
Bronze - Best e-Commerce Strategies (Watsons)

MARKies Awards:
Gold - Best Use of MarTech (Watsons)