Decathlon HK amazes sports enthusiasts with new campaign

Decathlon Hong Kong has unveiled a new campaign to improve the sports users’ perception towards its products, especially on their quality, functionality, and technicality.

Available from 29 May until 18 June, the “Be Amazed” (一用有驚喜) campaign targets sports users of beginner level who are looking to live an active lifestyle and intermediate level who are looking to improve their sporting performance.

In a conversation with MARKETING-INTERACTIVE, a spokesperson from Decathlon Hong Kong said the campaign leverages its customer and product insights, crafting a key message amplified by different videos and key visuals to highlight sports users' amazement, when its products and consumers' specific features make sports a more joyful experience.

"This is supported by highlighting our product quality, functionality, and technicality, while the key message is also adaptable to different sports, as shown in our different key visuals."

The campaign was created by the brand's in-house marketing and creative team, from concept and art direction development to photo shooting and video production.

The campaign is promoted via the brand’s owned channels, including physical stores, eCommerce websites, shopping apps, social media and emails. Paid channels such as online paid advertising and out-of-home advertising at MTR stations are also leveraged.

Matthew Li, head of brand and marketing, Decathlon Hong Kong, said, “We are thrilled to launch the ‘Be amazed’ campaign. With each innovative product we offer, we strive to amaze and exceed expectations, providing an unparalleled experience for sports enthusiasts."

“This campaign is one of the many important milestones for Decathlon Hong Kong, as we continue to serve local sports users with products that will enhance their sporting journey,” added Li.

Don't miss: Decathlon HK and Game On empower underprivileged children through sports

Back in February 2024, Decathlon Hong Kong joined forces with the youth initiative platform Game On to launch a social responsibility initiative (SRI) project aiming to empower underprivileged children through sports.

Game On, a student-led platform in Hong Kong, serves as a connection between underprivileged children and trained teenage volunteers.

Join us this coming 26 June for Content360 Hong Kong, a one-day-two-streams extravaganza under the theme of "Content that captivates". Get together with our fellow marketers to learn about AI in content creation, integration of content with commerce and cross-border targeting, and find the recipe for success within the content marketing world!

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