Chow Sang Sang and local startups redefine eco-fashion at ComplexCon HK

Chow Sang Sang is partnering with two local young design studios, reEDIT and unspun, to redefine eco-fashion through a creative fusion of jewelry and street culture at ComplexCon Hong Kong, taking place from 21 to 22 March.

The collaboration builds on Chow Sang Sang’s longstanding commitment to environmental protection—backed by concrete action. As of 2025, over 60% of the brand’s gold raw materials are sourced from recycled content, reducing reliance on mined gold and minimising the environmental impact of extraction, according to the brand. 

reEDIT is a Hong Kong-based circular design studio dedicated to creating functional and artistic works from reclaimed materials. Guided by the belief "MAKE IT LAST," the studio explores sustainable design and material innovation. Its portfolio spans architecture, products, retail spaces, and collaborative projects, with a growing network of partners across Asia bridging creative, cultural, and corporate sectors to advance a shared vision for a truly circular future.

At ComplexCon, the booth curated by reEDIT under the theme "The perpetual blossoms" features an everlasting floral sculpture that embodies timeless elegance and sustainable luxury. The entire space is constructed from over 18,270 upcycled plastic bottles, using a modular, 100% disassemblable design—ensuring that after the exhibition, all materials can be reused or reborn. This brings the "second life" design philosophy to life, demonstrating an unwavering commitment to sustainability.

To showcase the versatility, style, and playful potential of its iconic Charme collection, Chow Sang Sang will present “Today’s luck lucky wheel,” inviting visitors to spin and discover their fortune. Hundreds of Charme beads will be creatively displayed, each carrying whimsical and meaningful messages. Styled with unspun’s custom denim looks, the partnership aims to present the Charme collection with a fresh attitude and youthful energy.

Chow Sang Sang is also hosting an exclusive spending campaign—the top spender will win tickets to witness K-Pop icon BLACKPINK’s Jennie's live on stage.

A limited run of 40 Chow Sang Sang x reEDIT "Upcycled" collaboration gift boxes will debut exclusively at the booth. Each box is crafted from reEDIT’s reclaimed materials, featuring the iconic floral motif from the installation, complete with an exquisite LED mini-light and reEDIT eco-friendly phone strap - embodying the fusion of "jewelry × street culture × sustainability" and offering exceptional collectible value.

The first 40 customers who purchase any diamond Charme product on-site will receive one gift box. Customers who purchase any Chow Sang Sang product at the booth can also visit the reEDIT DIY station to create their own personalized eco-friendly charm phone strap.

Beyond the booth, Chow Sang Sang extends its support for young creative expression by sponsoring the ampX dance competition, providing a platform for emerging street dance talent to shine.

MARKETING-INTERACTIVE has reached out to Chow Sang Sang for more information.

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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