AXS launches rewards programme

Singapore-based payments platform AXS has launched a new rewards programme, 'AXS Rewards', aimed at incentivising routine bill payments.

AXS Rewards allows customers to earn and redeem rewards for bills paid via the AXS mobile app, building on the company’s long-running use of lucky draws and other incentives. The move reflects a broader trend in digital finance to recognise everyday financial habits.

Under the programme, users earn AXS Coins for every bill payment, which can be redeemed for AXS vouchers to offset future bills. To mark the launch, users completing a single payment can redeem a guaranteed-win mystery box, with vouchers worth up to SG$88.

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AXS plans to expand the rewards catalogue by the second quarter of 2026, including deals on food, beverages, travel, routine services and special experiences. The programme is now live on the AXS mobile app, with full eligibility and redemption details available within the app.

As Singapore’s largest bill aggregator, with over 800 billing organisations across government, utilities, financial services and telecommunications, AXS said its platform remains a daily tool for millions of users.

An internal survey of both AXS and non-AXS users found that more than half of respondents said utilities and telecommunications make up the bulk of their regular bill payments. In addition, nearly 53% of survey respondents prefer cashback and 41% eye loyalty points. 

“Paying bills is an essential but uncelebrated part of daily life, and there’s always a desire for more value from services our users already rely on. AXS has always tried to incentivise it through our very popular lucky draws, and 'AXS Rewards' is another further step in the same direction to improve the bill management experience,” said Quah Chun Han, chief executive officer of AXS Payments.

“When 1 in 3 working adults use our platform to pay and manage their bills, it only makes sense to make it worthwhile and gratifying for them,” he added. 

Last year, AXS expanded its ecosystem through a partnership with Motorist, Singapore’s leading automotive technology platform. The collaboration enabled Motorist Super App users to make seamless AXS-powered payments for road tax, traffic offence fines, season parking, and eDay licences, removing the need to repeatedly enter vehicle details across multiple platforms. The integration also provides drivers with instant access to key motoring information, simplifying daily vehicle management for over 250,000 users.

The tie-up demonstrates AXS’ broader focus on enhancing convenience and digital payments beyond traditional bill payments, extending its services into everyday automotive transactions and further embedding its platform into Singaporeans’ daily routines.

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