AirAsia teams up with HYROX to turn race days into travel plays

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AirAsia has partnered global fitness race series HYROX APAC in a move that blends travel, lifestyle and community-led sports experiences across Asia Pacific.

Unveiled this week, the partnership aims to support HYROX athletes and fans travelling to key race destinations across the region, positioning travel as an enabler of active lifestyles and shared experiences. Focus markets include Osaka, Bangkok, Singapore, Hong Kong and Incheon, with more destinations to be added.

As part of the collaboration, AirAsia and HYROX will roll out community-driven initiatives and on-ground activations beyond race days. AirAsia will also work with selected HYROX Training Club gyms to deepen engagement with the fitness community.

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Participants registered for selected AirAsia-partnered HYROX races in 2026 will receive a 10% flight discount during a designated booking period, according to the release. The announcement also saw the unveiling of a co-branded AirAsia aircraft livery themed “Keep moving, keep rising”, marking the start of the partnership.

In 2026, AirAsia will serve as title partner for two flagship events, AirAsia HYROX Jakarta, scheduled for 6 to 7 June 2026 at the Nusantara International Convention Exhibition, and AirAsia HYROX Kuala Lumpur, set to take place in December. Both cities will host the event for the first time.

Beyond Jakarta and Kuala Lumpur, AirAsia will continue to support additional HYROX races across the 2026 season through integrated travel offerings and community-focused initiatives, with more details to be announced later this year.

HYROX has staged races in 10 Asia Pacific cities to date, drawing more than 196,000 participants, reflecting the region’s growing appetite for fitness, wellness and experiential sports. The partnership comes amid the rise of sports and lifestyle travel, as brands look to connect mobility with community-led experiences.

"Sports has always been a huge part of AirAsia’s DNA as we uphold our ‘Dare to dream’ value. Since our inception, we have partnered with renowned global sporting platforms, from Asean football to the Southeast Asian (SEA) Games to Ultimate Fighting Championship (UFC), and our very own AirAsia RedRun which we introduced last year," said Amanda Woo, chief commercial officer of AirAsia X.

She added, "Our partnership with HYROX comes at the right time, as fitness becomes a global lifestyle movement. With AirAsia's network spanning over 130 destinations and AirAsia MOVE as a one-stop platform for flights and hotels, we can offer seamless travel experiences that bring people closer to the sports they love. Through this partnership with HYROX, we look forward to continuing our mission to bring communities together."

In tandem, Gary Wan, managing director of HYROX APAC said, "HYROX is more than a race, it is a lifestyle and sport built around community, consistency and shared ambition. Partnering with AirAsia allows us to better support our athletes and fans by making travel across the region more accessible, while strengthening HYROX’s presence in key markets."

The partnership also comes as the AirAsia Group moves closer to a broader consolidation of its aviation business. Last week, AirAsia X said it is exploring a possible name change as part of the ongoing acquisition of 100% equity interest in AirAsia Berhad and AirAsia Aviation Group, although it stressed that no definitive decision has been made or applications submitted to regulators.

AirAsia founder Tony Fernandes previously said the move would see AirAsia X renamed and consolidated under the AirAsia brand, marking a return to a single airline identity. The restructuring is aimed at simplifying the group’s brand architecture while unlocking operational and financial efficiencies as it works towards forming an enlarged AirAsia Group.

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