Gen Z perspectives: SG govt pitches, Coca-Cola's new digital chief & ChatGPT ads

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes.

This week, digital took center stage. Several Singapore government agencies and statutory boards opened calls for social media and digital pitches, Coca-Cola introduced a new chief digital officer role, and OpenAI revealed ads are coming to ChatGPT.

The digital buzz you can't afford to miss. 

Don't miss: Gen Z perspectives: Tim Ho Wan's refresh, Mentoring SG & Tommy Hilfiger x LFC

1. Digital and social media accounts up for grabs across SG govt boards

Several government agencies and statutory boards in Singapore have called for digital and social media pitches and quotes on GeBiz, signaling a growing focus on digital engagement. 

The tenders generally seek agencies capable of delivering end-to-end social media services - from content strategy and production to community management, campaign amplification, and performance analytics. Some contracts are structured as retainer arrangements, requiring agencies to manage day-to-day operations, implement data-driven optimisation, and ensure alignment with broader communications goals.

Read more here. 

2. The Coca-Cola Company creates chief digital officer role amid leadership restructure

The Coca-Cola Company has created a new chief digital officer role as part of a broader leadership reshuffle aimed at accelerating its digital transformation. Sedef Salingan Sahin currently president of Coca-Cola’s Eurasia and Middle East operating unit, will take on the newly created role from 31 March this year.

In her new position, Sahin will be tasked with unifying digital, data and operational excellence across the company. She will lead Coca-Cola’s enterprise-wide digital strategy, integrating its digital network and connecting efforts across related functions.

Read more here. 

3. ChatGPT wants your ad dollars, so how can you make the most out of it?

ChatGPT’s global rollout of its low-cost Go subscription tier may seem like a pricing story. But beneath the surface lies a far more consequential shift: OpenAI is laying the groundwork for advertising inside an answer engine, a move that could redefine how brands compete for attention and influence.

For marketers and agencies, this is not just another channel. It represents a fundamental change in where influence is formed. Unlike social media feeds, where users scroll passively, ChatGPT operates closer to the point where decisions are shaped. 

Read more here. 

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