‘Accelerate’ your event marketing strategies

This post is sponsored by Cvent.

Today’s B2B marketing landscape is characterised by a volatile economic and political climate, coupled with fierce competition. To stand out and make a significant impact, companies must develop effective event strategies.

Events are a vital component of the overall marketing mix, as evidenced by Forrester Research, which shows they account for 24% of the B2B marketing budget. They are not merely an option; they are essential for success.

Cvent Accelerate is your go-to conference for discovering innovative event strategies and cutting-edge tools within the B2B marketing sphere. And this July, Cvent Accelerate Singapore is returning for its fourth year.

Last year, over 500 professionals from the events, marketing, and hospitality industries joined us to create a truly spectacular experience. The event was packed with valuable insights from industry leaders, including from the Singapore Tourism Board, SACEOS, Marina Bay Sands, STR, BCD Meetings & Events, and many more.

This year, we’re raising the bar even higher, promising an even more remarkable and impactful conference!

Here’s why you should attend Cvent Accelerate Singapore:

1. Curated learning sessions

Cvent Accelerate Singapore will offer sessions designed specifically for marketing professionals focused on events. Explore discussions about the evolving landscape of events and their role in B2B success. Learn how AI applications can create personalised and engaging experiences, keeping you ahead in a competitive industry.

Make sure you don’t miss the sessions on:

• Launching an event-led growth strategy
• AI in action: Driving unmatched efficiency for planners, marketers, and hoteliers
• From simple to complex: Mastering the art of event design and experiences

2. Insights from industry experts

At Cvent Accelerate, learn from fellow marketers who are leveraging events to achieve their goals. Gain insights into innovative strategies and the latest tech advancements that are transforming the industry.

You will hear directly from industry veterans who have experienced these challenges first-hand. They have navigated the ups and downs of the field and emerged with success stories to share.

Their insights will not just comprise abstract theories or distant benchmarks; they come from real-life experiences of professionals who have effectively manoeuvred through the landscape of meetings and events. You’ll gain practical knowledge not only about the strategies they have implemented, but also about the realities of applying these strategies in the field.

3. Hands-on experience with event tech

At this conference, attendees will witness first-hand how technology serves as a powerful enabler for event marketing. Through an engaging guided tour, you will see how Cvent expertly implements its technology at the event, learn about the most effective solutions for various programming elements, and gain invaluable insights into event design and production strategies.

You will also have the opportunity to experience the full Cvent platform, featuring advanced tools designed to demonstrate ROI and drive pipeline growth. Engage with AI-powered features that turn interactions into actionable insights, empowering you to create personalised campaigns, deepen customer relationships, and grow your business, ensuring your events are both impactful and profitable.

4. Networking with like-minded professionals

This conference provides a unique opportunity for networking with peers from the MICE space, as well as industry experts, tech advocates, and change-makers. Attendees can forge new and lasting connections, fostering collaboration and innovation within the industry.

Connect with fellow marketers who understand the challenges and creativity your role demands. Share experiences, exchange tips, and build lasting relationships with peers who truly “get” your reality.

5. Explore the future of event marketing

Engage with industry experts who will analyse trends and shifts in marketing and B2B events, offering insights and strategies to help professionals adapt and thrive in a rapidly evolving landscape. Participate in discussions that push the boundaries of what’s possible in event planning for marketing success.

In essence, Cvent Accelerate is more than just an event; it’s a hub of innovation and connection. Don’t miss this opportunity to elevate your skills and network with industry leaders.

Register today!