Revolut revs up as title partner of Audi’s F1 team from 2026

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Revolut is taking pole position in the world of motorsport, becoming the title partner of the future Audi F1 Team from the 2026 FIA Formula One Championship season.

The landmark agreement brings together two innovation-driven brands with ambitions to disrupt their respective industries. According to both parties, the partnership aims to reinvent how fans experience the sport, offering new digital touchpoints, exclusive perks for Revolut customers, and premium retail experiences during race weekends.

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From 2026, Revolut’s digital payments infrastructure will power various aspects of the team’s operations, including seamless checkout for merchandise and Revolut Business solutions embedded into the team's financial backend.

Jonathan Wheatley, team principal of the future Audi F1 Team, said the partnership is more than a brand fit. “It is a strategic alliance engineered to challenge conventions in motorsport. From 2026, Revolut’s digital-first solutions will power key areas of our operations while also redefining how fans and communities engage with our team – delivering a seamless and engaging experience on and off the track," said Wheatley.

In tandem, Gernot Döllner, CEO of Audi AG and chairman of the board of Sauber Motorsport AG, added that the partnership aligns with Audi’s long-term F1 ambitions.

“We firmly believe in the success of our project, which we are approaching with a realistic attitude and a mindset of continuous improvement. In Revolut, we have found a partner that shares our ambitions and attitude," said Döllner.

“This is a monumental partnership for Revolut and the future Audi F1 Team,” added Nik Storonsky, CEO of Revolut. “We’re accelerating towards 100 million customers, and we’ll be bringing them into Formula 1 with unforgettable experiences at a pivotal time for the sport. With a shared outlook, global ambition and relentless drive for progress, this partnership will define what’s possible in Formula 1."

The move comes as Revolut scales rapidly, positioning itself as Europe’s most valuable private tech company. It currently boasts over 60 million customers, with plans to hit the 100 million mark soon.

This announcement adds to a busy year of high-profile partnerships in Formula 1, underscoring the sport’s surging commercial appeal. Earlier in 2025, PepsiCo signed a multi-year global deal bringing three flagship brands — Sting Energy, Gatorade, and Doritos — into the fast lane of F1 marketing.

Meanwhile, Formula 1 has also teamed up with Disney, launching a multi-market campaign centered on Mickey Mouse and friends starting in 2026. This collaboration aims to create fresh fan experiences, content, and merchandise that fuse F1’s global reach with Disney’s iconic characters, targeting younger audiences worldwide.

With around 820 million fans and 1.6 billion TV viewers expected in 2024, Formula 1 is accelerating its position as one of the world’s most popular and commercially vibrant sports series.

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