RWS and Sentosa go 'Wicked' with islandwide cinematic takeover

Resorts World Sentosa (RWS) and Sentosa Development Corporation (SDC) are transforming the island into a spellbinding cinematic adventure this festive season in partnership with Universal Pictures, DBS Bank, and the Singapore Tourism Board (STB).

Running from 10 November 2025 to 4 January 2026, the activation brings the world of Wicked: For Good to life ahead of the film’s release on 20 November, inviting guests to step into the Land of Oz through immersive installations, themed experiences, and larger-than-life photo moments.

At Sentosa Sensoryscape, the experience begins along a reimagined Yellow Brick Road, guiding visitors through glowing gardens and trellises toward the Emerald City. Highlights include Glinda’s bubble, a dazzling photo spot surrounded by tulip blooms, and a nine-metre-tall Elphaba’s Hat towering over Lookout Loop.

Don't miss: Singapore Tourism Board hunts for creative agency, Ebiquity to handle pitch 

The journey continues across Resorts World Sentosa, where the Lake of Dreams transforms into 'Limitless Lights: An Ozmopolitan display of music & lights', a night-time spectacle featuring music from the film and a glittering Emerald City illumination.

Over at Universal Studios Singapore, the Hollywood zone takes on a Wicked makeover, featuring meet-and-greets with characters including Elphaba, Glinda and The Wizard. The Pantages Hollywood Theatre will showcase 'The wardrobe of Wicked', a curated costume display featuring film replicas such as Glinda’s quarters, Elphaba’s broom, and Madame Morrible’s dress.

Fans can also indulge in exclusive Wicked-themed merchandise, food, and beverage offerings, from pink-and-green treats inspired by the film’s heroines to collectible apparel and accessories.

“We are excited to bring the enchanting wonder of Wicked: For Good to Resorts World Sentosa this festive season. Beyond its global cinematic appeal, this experience invites every guest to pause, connect and rediscover the joy of imagination and togetherness. It’s a celebration of friendships, family and the moments that truly matter," said Lee Shi Ruh, CEO of Resorts World Sentosa.

"Our partnership with Singapore Tourism Board, Sentosa Development Corporation and DBS Bank reflects a shared vision to shape Sentosa and Singapore into a destination where every corner tells a story and every visit spark wonder. We are proud to present an experience that is bold, immersive, and truly unforgettable for our guests," she added. 

The Wicked: For Good island transformation runs until 4 January 2026 across Sentosa and Resorts World Sentosa.

The activation leads up to the Asia Pacific premiere of Wicked: For Good on 13 November at Universal Studios Singapore, marking the fourth stop of the film’s global premiere tour.

The red-carpet event will welcome the all-star cast, including Cynthia Erivo, Ariana Grande, Michelle Yeoh, Jeff Goldblum, and director Jon M. Chu, with a handprint ceremony and screening at the Pantages Hollywood Theatre. A fan event at WEAVE, RWS’s lifestyle and community space, will also be held as part of the celebration.

With plenty to look forward to, sentiments online towards the upcoming premiere event have been mixed, with 32.7% positive and 24.6% negative, said media intelligence firm CARMA. 

In overall, netizens are excited to have the chance to see stars Grande and Erivo in person. Most mentions are aspirational with regional fans from Malaysia, Philippines and Indonesia expressing interest in attending the event.

However, there were multiple posts detailing negative experiences surrounding the Wicked premiere in Singapore, including ticket misrepresentation and lack of access to the movie screening, raising concerns about event management and transparency, added CARMA.

Some netizens said the event descriptions kept changing, leaving many feeling confused and misled. Others are encouraging ticket holders to request for a refund. 

When MARKETING-INTERACTIVE reached out, a RWS sporkesperson said: "The Universal Studios Singapore Premiere Day Special includes admission to the park, food and beverage and retail vouchers, and provides guests inside the park with a chance to catch a glimpse of the Wicked: For Good cast on the yellow carpet during the premiere day festivities."

"Similar to other global movie premieres, the movie screening itself is a closed-door, by-invitation-only event. The website has been updated to provide greater clarity for our guests and enquiries can be sent to attractions@rwsentosa.com," the spokesperson added. 

Related articles:   
Win for Pei Pa Koa as Wicked cast gushes over the herbal remedy 
Starbucks wows fans and Ozians with Wicked-themed products  
Mattel apologises for misprinting porn site on 'Wicked' doll packaging