Asia's leading source of advertising, marketing & media news.
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Media
FOX acquires Roku in US$22 billion deal to expand streaming reach
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News
FTI Consulting names Asia head for strategic comms
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Partner Insights
Balancing AI efficiency with human empathy: Key takeaways from ‘Grow with Braze Asia’
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Agencies
Fabulate taps former Meta and Disney exec Jon Kee to lead SEA, Japan and Korea
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News
How Pocky is giving its 60-year-old brand a Gen Z glow up
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Can L’Oréal turn refillable beauty into the new norm?
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Generali unveils new brand for global care
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Think podcast ads are being ignored? Singapore listeners are still converting
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Nike turns fan rituals into retail theatre for X2 World Cup launch
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KFC wants you to dip, dunk and drink your way through its next chapter
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Chipotle names brand director for Singapore ahead of Asia debut
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TEAM LEWIS ramps up AI ambitions with newly created global EVP role
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EA is turning gameplay into advertising's next big stage
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Slaying demons? Anua wants you glowing while you’re at it
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The end of the one-off delivery: Why an experience now needs a performance model
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How Carlsberg turned Singapore’s kopitiam culture into an award-winning brand experience
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From local roots to regional reach: RSVP Communications is redefining integrated marketing in Hong Kong, and beyond
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The activation imperative: Turning fragmented data into measurable ROI
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Gen Z perspectives: A broadband haircut, a kopi scoop and an AI 'superapp'
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In conversation: The business of belief and marketing national pride
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Gen Z perspectives: Bad photographers, unhinged living and Grimace’s World Cup debut
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In conversation: Can creativity still win in a data-driven media world?
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StanChart HK wins big at Marketing Excellence Awards HK 2025
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Alliance Bank Malaysia crowned overall marketer of the year at the Marketing Excellence Awards 2025
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Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025
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BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running
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Google’s thrown the old SEO playbook out. Here’s how you can catch up in 30 days
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Tea raves and new rules: How Fuze Tea is reaching Gen Z
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Mamee Double-Decker’s CMO on why the brand did everything a snack brand shouldn’t do
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What will it take for Standard Chartered to fix its 'lower-value human' crisis?
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