Asia's leading source of advertising, marketing & media news.
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Analysis
Balancing automation and empathy: How AI can deliver empathy at scale
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News
IMDA powers SG’s SMEs with fresh GenAI partnerships
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News
Survey: 68% of APAC buyers use Gen AI to evaluate vendors
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News
Lipton brews up buzz with kombucha-fuelled dance anthem
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Opinions
What brands can learn from Minecraft’s Chicken Jockey
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S.E.A. Aquarium makes a splash with major rebrand
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Pink Dot seals stories of queer love into time capsule for future generations
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WPP ushers in a new era with global rebrand of GroupM to WPP Media
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David Droga to step down as Accenture Song CEO, assumes vice chair role
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Study: SG, ID most on edge as AI-powered phishing shakes global trust
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NLB turns the page on reading with AR-powered specs
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Why Popeyes is finally cracking into Singapore’s breakfast scene
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PepsiCo turbocharges global fan engagement with F1 partnership
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STB partners Wise to woo Malaysian travellers with seamless spending
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Mediatropy ushers in a new era with CEO Daniel Posavac at the helm
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From pitch to platform: Shopee Cup brings football and fandom to life across ASEAN
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Automating out-of-home beyond programmatic: The urgent need for change
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How Mandai Wildlife Group and Moove Media reimagined OOH by bringing the wild to the city
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Chemist Warehouse and TikTok double down on mid-funnel momentum
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ANZ brands lead APAC in AI adoption but data gaps hinder personalisation
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Zendesk completes Local Measure acquisition to boost AI-powered voice and capabilities
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Agentic AI and the CX reset: The tech changing how brands serve and retain customers
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