Vitasoy Calci-Plus elevates daily wellness with new campaign

Vitasoy Calci-Plus has launched a new campaign to encourage Hongkongers to enhance their overall health in the new year.

This comes as the new year begins, with many people setting their resolutions to enhance their health. In response, Calci-Plus has invited citizens to join a 21-day programme designed to help build lasting healthy habits together.

Done in collaboration with media agency Carat, the “21-day lift up healthy new habits programme” campaign is available until 13 February. It seeks to promote the Calci-Plus high-calcium plant milk series, which offers a variety of products featuring high-calcium, low-sugar, and zero-cholesterol formulas. These products help people achieve health goals such as improving eating habits, supplementing calcium, lowering cholesterol, and enhancing muscle recovery.

This programme has invited food influencers, healthy lifestyle KOLs, and fitness and beauty experts to lead by example—setting personal health goals and openly sharing their 21-day journey. For example, local singer Kira Chan shared on Instagram the stretching challenge she created and how she incorporated Calci-Plus soya milk to strengthen her body’s foundation.

Meanwhile, influencer Rebecca Mo shared her gym challenge, using Calci-Plus soya milk for immediate post-workout replenishment to promote muscle repair and growth. Participants will provide weekly updates on their progress across social platforms during the 21-day period, taking steady steps toward their goals.

To encourage everyone to take the first step toward health right away, Calci-Plus is also  launching the “Lift up healthy wish list” prize game on Facebook and Instagram. Participants can comment under the social post, sharing their personal “21-day lift up healthy wish list”—detailing how they will incorporate Calci-Plus into their daily healthy habits—and tag one friend to join them. Winners will be selected based on the most on-theme and inspiring entries. A total of four winners will each receive a one-year membership to The Lab Pickleball and booking vouchers.

To further encourage immediate action and firsthand experience of the health upgrade, from now until 13 February, customers who purchase HK$60 or more of Calci-Plus products will receive a free lift-up health resistance band delivered to their door. This band can be used for beginner-level home stretching, simple resistance training, or warming up before exercise, making it easier to incorporate more movement into consumers' daily routine.

Don't miss: Vitasoy taps Jeffrey Ngai and Michael Chu to spread warmth to HKers

Recently, Vitasoy has shared a wave of "warm and toasty" positivity with Hongkongers through the launch of "Warmth Express". To bring comfort and warmth to the community during the chilly winter months, the Vitasoy Warmth Express had travelled across different districts in Hong Kong between 6 to 19 January 2026, spreading smiles and cheer throughout the city.

Stepping aboard the Warmth Express, visitors could experience the exclusive “Vitasoy warming delivery" - featuring three interactive zones: the “Warmth photo studio”, “Wonderful warm moments”, and the “Vitasoy capsule machine”.

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