Veeam picks PR agency partner to amplify data resilience across APJ

Software company Veeam has appointed Milk & Honey PR as its hub agency partner for Asia Pacific and Japan (APJ), the PR firm announced today. The move follows a competitive pitch.

Under the partnership, Milk & Honey will lead hub-level PR strategy across APJ, covering market-relevant storytelling, executive profiling, earned media, and content development.

The agency will collaborate with Veeam’s global, regional, and in-market teams to strengthen the company’s reputation among CXOs, technology leaders, partners, and the broader APJ business community.

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Veeam provides data resilience solutions designed to protect businesses from cyber-attacks, natural disasters, and system outages, ensuring continuity across operations. The new PR programme is intended to support Veeam’s growth ambitions in the region.

“APAC and Japan are a vital region for Veeam’s continued growth and innovation. There is incredible digital innovation taking place across the region and it’s all powered by data, so securing that data and making sure it’s available wherever and whenever it’s need is becoming a critical business priority," said Tom Murphy, vice president of global corporate communications at Veeam Software. 

He added, "Through our PR agency RFP process, Milk & Honey PR stood out for their creativity, strategic insight and deep understanding of what sets Veeam apart in today’s data resilience landscape." 

Murphy highlighted that Milk & Honey PR’s blend of senior expertise and regional insight will be critical as the company expands its enterprise operations, advances its SaaS-first strategy, and introduces AI-powered solutions. The partnership is expected to help Veeam deliver consistent, compelling stories that resonate with business and technology leaders across the APJ region.

In tandem, Meilin Wong, partner and CEO of Milk & Honey PR APAC said, "“We’re beyond thrilled to be chosen as Veeam’s APJ hub agency partner and to play a role in its next stage of growth. Our focus will be to bring Veeam’s story to life — not just as the leader in enterprise backup and recovery, but as a company driving resilience in an era defined by AI, security and SaaS."

"Together, we aim to deliver communications that resonate across borders, building trust and influence with both business and technology audiences," she added. 

The move comes amid a broader trend of tech platforms strengthening their regional PR capabilities in APJ. Recently, Pinterest appointed The Hoffman Agency as its public relations partner in Asia, covering markets including Singapore, Japan, Korea, and India.

According to a Pinterest spokesperson, the agency was selected to support the platform’s growth outside North America and help communicate its focus on “inspiration and positivity” as it expands internationally.

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