Audi Singapore names new PR agency of record

Audi Singapore has appointed global integrated communications agency TEAM LEWIS as its agency of record for public relations following a competitive pitch.

The partnership comes as Audi evolves its strategy in Singapore, with retail now taking centre stage. As the appointed agency, TEAM LEWIS will support strategic communications to strengthen brand affinity, drive interest in new products, and deepen engagement with both existing and potential customers, as well as fans of the Audi brand.

The agency will also support major milestones, including Audi’s upcoming entry into Formula 1 in 2026, while focusing on storytelling and media relations that showcase the brand’s innovation, design, and performance.

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Jamie Lee, general manager, marketing at Audi Singapore, said: “We are excited to welcome TEAM LEWIS as our PR partner in Singapore. Audi stands for innovation, progress, performance and the future of premium mobility; and the agency’s strategic thinking and creative ideas demonstrated a willingness to be bold while understanding these brand values."

We look forward to working with TEAM LEWIS to bring our vision to life and continue amplifying Audi’s brand narrative, drive meaningful impact, and inspire our customers in Singapore," added Lee. 

In tandem, Pamela Tor Das, VP of Singapore & emerging markets at TEAM LEWIS said: “We are thrilled to partner with Audi Singapore, particularly at such a critical stage in the brand’s journey. Audi is the embodiment of premium luxury, focusing on delivering exceptional performance and innovative, forward-thinking design."

"We are so excited to be able to bring our insights and ideas to deliver impactful campaigns that will strengthen the brand’s connection with Singaporean audiences and accelerate brand growth," she added. 

The appointment follows TEAM LEWIS’s recent win with Sport Singapore for public relations and strategic communications, as well as its hiring of Danny Lim as director to support technology, mobility, and enterprise communications with a focus on media relations.

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