Uber highlights insurance cover in new Hong Kong safety campaign

Uber Hong Kong has launched a new campaign across the city to remind riders that every trip taken on the platform comes with insurance coverage.

Created in collaboration with creative agency Omelette Digital and media agency EssenceMediacom Hong Kong, the campaign uses bold, straightforward visuals placed in high-impact locations – from bus shelters near traffic black spots to key digital channels citywide.

Titled “Uber ride with confidence,” the campaign aims to reinforce Uber as a reliable transport option by spotlighting the insurance protection included with every ride. Out-of-home placements have been rolled out in key locations across Mong Kok, Tsuen Wan, Sham Shui Po and Wan Chai.

The campaign is also running across digital platforms, including online video, banners and static placements in transit shelters.

“We’re placing this message where it matters to demonstrate our commitment to safety,” Eric Ling, demand growth lead at Uber Hong Kong, said. “This campaign is a simple, strategic step to show how Uber continues to offer a transparent and convenient way to move around Hong Kong.”

Tony Cheung, associate director of digital & content at Omelette Digital, added: “By focusing on visibility and clarity, especially near traffic black spots, the campaign ensures the message cuts through. We hope it builds awareness while strengthening Uber’s presence in the city.” 

Earlier this year, Uber launched its “Meter Taxi” campaign to promote its metered-pricing option at a more competitive rate. That initiative featured prominent out-of-home placements at major taxi hubs in Causeway Bay and Central, including Russell Street, Paterson Street and Peddar Street, along with a citywide network of bus shelter ads.

Don't miss: Uber Taiwan reimagines chaos of hailing taxis with humorous campaign

Meanwhile in Taiwan, Uber recently launched an 8pm drama-inspired campaign that humorously reimagines the chaos of hailing taxis to promote its Uber Taxi e-hailing service. In Taiwan, 8pm drama (八點檔) is a cultural term referring to the primetime television slot at 8pm, commonly featuring popular dramas or variety shows. These dramas are often recognised for their exaggerated storylines and scenes.

The campaign arises from Uber's data showing that nearly 60% of taxi rides in Taiwan are still hailed from the street, often leading to unpredictable delays and frustrations, whether for a party, a meeting, or a trip to the airport.

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