Trip.com and Live Nation Asia elevate concert travel experience

Travel platform Trip.com Group has forged a multi-year strategic partnership with Live Nation Asia, global live entertainment company, to integrate travel and live music experiences across key Asian markets.

Launching across Hong Kong, Macau, Singapore, Thailand, South Korea and Mainland China, the collaboration will allow fans to plan concert-focused trips — combining exclusive presale access to shows with flights, hotels, and curated local experiences through Trip.com's platform.

This partnership marks Trip.com Group’s first step into the live entertainment travel space, reinforcing its commitment to meeting evolving traveller demands and reflecting how tourism, hospitality, and live entertainment are coming together in new ways.

The partnership creates room for collaboration with local hotels, attractions, and tourism stakeholders in these markets, building concert-driven products and experiences that encourage more bookings, longer stays, and greater destination appeal in Asia.

The inaugural launch of this partnership introduced exclusive bundled experiences for the K-pop group TWICE’s Hong Kong tour. As the official travel partner for the TWICE world tour in Hong Kong, Trip.com offered fans early presale access, curated hotel packages, and convenient transport options.

Expanding beyond Hong Kong, similar travel bundles and early access opportunities will be available in five other Asian markets, giving fans a chance to see both global and regional superstars. These packages may combine concert tickets with popular attractions such as Hong Kong Disneyland, Rainforest Wild ASIA, sightseeing bus tours, and hotel stays—creating a comprehensive and elevated travel experience.

Following its role as BLACKPINK’s official sponsor in Bangkok and Hong Kong, Trip.com is also providing presale access for the upcoming BLACKPINK world tour stops in Singapore and Hong Kong.

The move comes as Trip.com recognises that live music becomes a growing driver of travel, and the partnership is designed to empower fans to follow the artists they love while supporting regional tourism and elevating destination appeal in Asia.

According to Trip.com’s Momentum consumer survey, which highlights the next big trends in travel, nearly 66% of Asia Pacific travellers are willing to travel internationally for concerts, with Gen Z and Millennials leading the trend.

In Singapore, hotel bookings tripled during Lady Gaga’s Asia-exclusive show, while in Hong Kong, over half of concertgoers extended their stay for leisure, driving revenue across tourism sectors. Artists are also adding shows in cities such as Singapore, Bangkok, and Seoul, establishing these cities as must-visit music hubs.

“Today’s music lovers are embracing immersive experiences that extend far beyond the concert itself,” said Bo Sun, chief marketing officer, Trip.com Group. “Through partnerships like this, we are enhancing the travel journey, adding value for fans and unlocking new cultural and economic value for destinations and the wider industry in Asia. Together, we’re proud to pioneer the future of tourism through entertainment."

“Concert travel is redefining tourism across Asia,” said James Dick, EVP of partnerships and media, Live Nation Asia. “Together with Trip.com, we’re helping fans turn concerts into unforgettable trips that shape the culture of entire cities.”

MARKETING-INTERACTIVE has reached out to Trip.com for more information. 

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