The Pistol appoints Chloe Lane as CEO, marking new chapter of leadership

Independent full-service agency The Pistol is entering a new era of growth with the appointment of Chloe Lane as chief executive officer.

Lane steps into the role following the resignation of long-time CEO Jaime Nosworthy, who led the business for the past decade. Nosworthy will remain for several months to oversee a smooth transition.

With more than 20 years’ experience across agency, client-side and technology companies, Lane brings a track record of leading transformation programs and scaling marketing operations. Her previous roles include senior leadership positions at Genero, Woolworths Group and WPP-owned Hogarth.

“The Pistol is ready to enter its next chapter, building on the incredible success over the last 14 years,” Nosworthy said. “I am so grateful for my 10-year journey in this business, working and collaborating with world-class talent and client partners. I am thrilled to hand the reins to Chloe. She has decades of experience leading meaningful strategic shifts while maintaining a people-led approach. Our transition will be careful and collaborative to ensure we maintain the great momentum we have experienced in 2025 so far.”

The leadership change comes as The Pistol positions itself for continued expansion, combining creativity, technology and performance marketing to drive measurable growth for its clients.