Sun Life names new brand and marketing head for HK

Sun Life Hong Kong has appointed Kayley Hui (pictured) as its head of brand and marketing, effective 30 March 2026. She reports to Adley Low, chief client and marketing officer, Sun Life Hong Kong. 

In her new role, Hui is tasked with spearheading the company’s brand strategy and marketing initiatives, leveraging her extensive experience to drive market share and enhance brand resonance in a competitive insurance landscape.

Hui is a seasoned marketing leader with over 15 years of experience across Greater China, spanning FMCG, retail, and lifestyle sectors. Prior to joining Sun Life, Hui held senior leadership roles at P&G, K11, Green Monday, and DFI Retail Group, where she led brand transformation, CRM enhancement, and commercial growth in highly competitive environments.

Most recently, Sun Life, in partnership with global sport-for-social-change foundation Beyond Sport, revamped its second Hoops + Health rooftop basketball court in Hong Kong at People Place’s Kwai Fong Plaza.

The new Sun Life-branded court came alive with a colourful opening ceremony and community fun day, bringing together young people, families and local residents for a full day of basketball action, interactive activities and inspiring sharing sessions by prominent figures in sport. The event transformed the rooftop into a vibrant hub of energy, connection and community spirit.

Sun Life’s investment in the Hoops + Health programme aligns with its broader initiatives in Hong Kong, including title sponsorship of the Sun Life Hong Kong International Dragon Boat Races, community events such as The Big Bounce World Tour – Hong Kong, and ongoing support for local organisations.

As the base for Sun Life’s Asian regional team, Hong Kong serves as a strategic hub for driving positive change and fostering meaningful connections through sport and wellness programmes.

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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