ACTSTITUDE boosts SG portfolio with F&B and retail wins

Social media agency ACTSTITUDE has secured a wave of new brand partnerships across F&B and retail, as it deepens its presence in Singapore.

Its latest additions include four culinary brands under Iron Chef F&B including COLLIN'S, Common Grill by COLLIN'S, Haruyama Udon and Elfuego, alongside spirits brands Clumzy Plumzy.

ACTSTITUDE has also been appointed as the agency partner for two upcoming Japanese dining concepts set to open in Singapore: yakitori chain Torikizoku and Tokyo-based charcoal-grilled hamburger brand Hikiniku to Come. Both brands are scheduled to launch their first Singapore outlets at VivoCity in May, as they look to establish a stronger foothold in the local F&B scene.

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Beyond F&B, the agency is also supporting Grantral Mall MacPherson and Grantral Mall Clementi, where it has been tasked with building their digital identity from the ground up and growing their social media presence.

ACTSTITUDE said the recent momentum reflects a key growth phase for its Singapore operations.

“The intensity of this pitching period tested our capabilities, and the results speak to the quality of our team’s eff orts,” said Alvin Kok, managing director and co-founder of ACTSTITUDE.

“The influx of new brand partnerships has brought renewed excitement to the team, opening up opportunities to develop innovative campaigns and drive stronger online engagement," he added.

Across the border in Malaysia, ACTSTITUDE has also bagged clients in the beauty, and FMCG and F&B space including Bioré, Dato Siti Nurhaliza's cosmetics brand SimplySiti, Kraft Heinz and more. 

The agency added that it continues to retain key clients in Singapore while actively seeking new collaborations in the F&B and retail space.

The slew of wins builds on the agency's recent partnership with Fei Siong Group brands including Nam Kee Pau, Encik Tan, Malaysia Boleh and SG Hawker, as well as US fast-food chain Popeyes.

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