Stickler appoints Dominic Powers as APAC CEO

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Stickler, the operating system for multi-platform live commerce, has appointed Dominic Powers as chief executive officer for Asia-Pacific (APAC) and Latin America (LATAM).

The move comes as the platform eyes rapid expansion across two of the world’s most dynamic livestream shopping markets, with Powers tasked to lead regional growth and commercial development.

Powers brings over 25 years of experience in digital marketing and commercial strategy, having held senior roles at DoubleClick, Epsilon, CtrlShift, and most recently, Dentsu, where he served as chief growth officer for APAC.

Don't miss: Indonesia's US$22b social commerce future: How live shopping is reshaping retail

His appointment comes as Stickler founder and global CEO Fionn Hyndman relocates to North America to expand the platform’s presence in the US and Europe. The leadership shift signals Stickler’s intent to support global brands with local expertise and consistent platform execution.

“What Google did for analytics, Stickler is doing for live shopping. Across platforms, we bring discipline, intelligence, and scalability to a space that’s been all noise and no signal,” said Hyndman.

“Dominic’s track record in building growth and operational rigour across markets is exactly what we need to lead the next chapter as we scale globally," added Hyndman.

Stickler’s SaaS platform powers live commerce executions across TikTok Shop, Shopee Live and more, offering features from AI-enhanced scripting and live QA to talent scheduling, analytics, and brand safety controls. The platform is integrated with TikTok Shop in all active markets and supports major platforms such as Shopee, with upcoming integrations planned for YouTube and Meta.

Commenting on his appointment, Powers said: “Live Commerce is no longer experimental, it’s fundamental. But until now, brands haven’t had the tools to treat it that way. Stickler is the OS that ensures every stream is purposeful, every host is prepared and every second counts.”

“There is so much talk about retail media and influencer marketing, but Live is really the highest-growth and performance engine of the fastest-growing advertising channel globally," added Powers.

With its leadership now anchored across four continents, Stickler is positioning itself as the global standard for orchestrating, optimising and scaling live commerce across brands, agencies and sellers.

Live commerce is has gone from a supporting act to the main stage in the APAC region especially in markets such as Indonesia. Once a fringe channel, it now accounts for a significant share of the country's eCommerce landscape, projected to reach a gross merchandise value of US$22 billion by 2028.

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