Stanley 1913 picks PR agency for Singapore and Malaysia

Stanley 1913 has appointed Access Communications as its public relations agency in Singapore and Malaysia for 2026, as the lifestyle drinkware brand looks to deepen its presence across the region.

The six-month remit runs from February to July 2026, a spokesperson from Stanley 1913 told MARKETING-INTERACTIVE. The appointment follows a competitive pitch process, with Access Communications selected after a proposal and presentation stage.

According to the spokesperson, the agency’s strategic approach, strong understanding of the lifestyle landscape in Singapore and Malaysia, and clear vision for growing Stanley’s presence across the region stood out during the evaluation process.

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The agency will lead strategic storytelling and regional communications efforts aimed at strengthening Stanley 1913’s footprint in both markets.

“We are excited to partner with Access Communications as we grow the Stanley 1913 community in Singapore and Malaysia. With their strong expertise, we look forward to creating meaningful brand moments and deepening our connection with consumers across the region,” said the spokesperson.

Founded in 1913, the brand began as rugged, built-for-life drinkware and has since evolved into a lifestyle staple. Once associated primarily with the outdoors, Stanley products are now commonly seen in fitness studios, workplaces and on city commutes.

Singapore and Malaysia are key growth markets within Stanley 1913’s broader APAC strategy, the spokesperson added. Appointing a dedicated PR partner will help deepen local engagement, strengthen cultural relevance and build brand momentum as the brand expands across the region.

In recent years, Stanley 1913 has gained traction through limited-edition colour drops and collaborations that have sold out quickly, positioning its drinkware as both functional and collectible. While no specific local drops have been confirmed, the spokesperson said the brand is closely observing each market’s culture and remains open to exploring meaningful local partnerships in collaboration with its global team.

Through the partnership, Access Communications will focus on building brand moments, fostering community engagement and amplifying conversations around modern lifestyle, thoughtful design and sustainability in Singapore and Malaysia.

Speaking on the appointment, Caron Chan, associate director at Access Communications said, "Stanley 1913 has become a lifestyle icon, seamlessly blending function with self-expression. We are proud to support the brand in Singapore and Malaysia, and look forward to creating relevant moments that bring its vibrant community even closer together."

The appointment comes as Access Communications continues to expand its portfolio of lifestyle and consumer brands in Singapore. Last month, CASETiFY appointed Access Communications as its official public relations agency in Singapore. The agency is managing local media engagement, serving as the main point of contact for press materials, interviews and enquiries.

Over the next 12 months, the partnership will focus on strengthening brand visibility, deepening engagement with media and key opinion leaders, and supporting major product launches, reinforcing CASETiFY’s positioning at the intersection of technology, fashion and self-expression.

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