Decathlon Singapore names new CEO

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Sporting goods retailer Decathlon Singapore has promoted Nathaniel Gregory to the role of CEO, marking the first time a Singaporean has held the position, the company told MARKETING-INTERACTIVE.

Gregory succeeds Stephan Veyret, who led the company for more than four years and has since moved to France as franchise zone leader for Europe and Central Asia.

Gregory has spent over 12 years with Decathlon Singapore, joining in 2015 as brand manager and progressing through roles including circular economy and services lead, and director of sustainability for Southeast Asia. His tenure has been marked by initiatives that combine innovation with environmental responsibility.

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In 2024, under Gregory and Veyret’s leadership, Decathlon launched an official Carousell store in partnership with the recommerce marketplace. The collaboration enables users to buy and sell secondhand bicycles, inspected and refurbished by Decathlon, providing an easy entry point into the circular economy.

Most recently, the brand unveiled its #Winterproof campaign, designed to let shoppers experience winter conditions before traveling. Stores featured immersive “Winter[proof] Capsules,” walk-in fitting rooms cooled to -15°C, where visitors could test Decathlon winter gear against the cold.

The leadership change at Decathlon Singapore coincides with other shifts in the region: Decathlon Indonesia’s chief marketing officer, Henry Pfisterer, stepped down after five years and has joined Gushcloud Indonesia as country director.

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