Spritzer champions ‘unstoppable love’ and healthier hydration this CNY

Spritzer is ushering in Chinese New Year 2026 with a campaign that blends heartfelt storytelling, immersive on-ground experiences and a clear focus on healthier festive choices.

The campaign, "Unstoppable love" (马不停情), centres on a festive film that explores timeless family bonds, love and acceptance, while reinforcing Spritzer’s positioning as a natural, healthier hydration option during the festive season. The initiative comes as Malaysians become increasingly mindful of sugar intake and overall well-being during celebrations.

“At its heart, 'Unstoppable love' reflects a truth many families know, that love is not always easy, and acceptance often takes time,” said Shiao Chan, head of marketing at Spritzer. “The film highlights how patient and sincere love helps foster understanding and brings families closer across generations. Chinese New Year is more than just tradition, it is a time of renewal, connection and shared family joy.”

She added that Spritzer’s role during the festive season is to support those moments through thoughtful choices. “Our way of contributing to these moments is through a gesture of care by providing refreshing, healthier beverages that complements family togetherness, be it at the reunion table, as a gift, or in shared moments of conversation.”

Don't miss: Magnum 4D reflects on the meaning of giving this Chinese New Year

The film follows modern couple Dior (大穎) and Joseph Lee (李文键), also known as Jobroseph on social media, whose family reunion sparks an unexpected time-travel journey through their past lives, from the 1960s to 900AD and 4000BC. Moving between present-day scenes and ancient eras, the film uses humour and tender moments to show how love and family values endure, even as times change.

Its central message comes through Joseph’s heartfelt confession to Dior, declaring that his love is “as clear as water, unchanging”—words he had spoken to her in a past life. It also touches on the real-life tensions couples often face during the festive season, from questions about financial stability to the pressure of providing happiness and security for a partner.

The film is available on Spritzer’s official microsite and YouTube channel, and forms part of a broader campaign that brings the festive message offline as well. From 4 to 8 February 2026, Spritzer will host an interactive Chinese New Year roadshow at Level 2 of Pavilion Bukit Jalil, in front of Tsutaya Books Malaysia. Visitors can take part in interactive game booths, enjoy product sampling and exclusive promotions, and attend a meet-and-greet session with Dior and Joseph Lee.

Alongside "Unstoppable love", Spritzer is also rolling out the tagline “Ong berganda, raikan bersama” or 马力泉水, 好运满载, which can be loosely translated as “A spring of strength, brimming with good fortune.” The tagline is featured across the brand’s social media content, launching with a street interview series that explores how much Malaysians know and understand about Chinese New Year traditions and practices.

Complementing the storytelling and experiential elements, Spritzer has also rolled out Chinese New Year limited-edition 250ml Natural Mineral Water bottles. Available in three festive label designs, the bottles are naturally rich in silica, supporting healthy skin, hair and nails while keeping families hydrated during the holiday period. For those seeking a sparkling option, Spritzer Sparkling is available with zero sugar, zero sweeteners and zero calories, including its original and lemon flavours, as well as the newly launched sea salt and citron variant.

The brand is further encouraging festive sharing with a series of gift-with-purchase rewards, as well as a “Tear & win” activity, offering prizes such as Touch ’n Go reload codes and Spritzer ang pao packets.

Spritzer and its supporting agencies have had a busy 2025, rolling out several campaigns that highlight the brand’s focus on wellness and lifestyle. Earlier in the year, the SILIQA campaign spotlighted the benefits of silica-rich hydration for overall wellness, skin, and joint health. Fronted by brand ambassador Anna Jobling, it featured a new brand film, “Discover the secret to your best you.”

This followed Spritzer’s first-ever mini-drama series, also starring Anna Jobling. The two-part series told emotionally relatable stories that wove real-life dilemmas with personal growth, while subtly embedding the brand’s values of wellness, healthy living, and community.

For Merdeka and Hari Malaysia, Spritzer Sparkling brought a lively twist to the nation’s celebrations with the high-energy campaign “Kasi sparkling, baru kick!” (“Use sparkling, for a kick”), celebrating the quintessential Malaysian experience of bonding over food and drinks—from late-night mamak sessions stretching into the early hours to playful debates over “Where to eat?”

At the heart of the campaign is a colourful, feel-good video featuring the local colloquial icon “Aneh,” a friendly mamak waiter, who brings the urban rhythm of mamak culture to life through rap. The video showcases three sparkling drink recipes and features a diverse cast speaking in regional dialects, capturing the energy, warmth, and vibrancy of Malaysia’s food culture.

Related articles:
Spritzer leverages Anna Jobling and roadshows to drive silica wellness message
Anna Jobling stars in Spritzer Malaysia’s new micro-drama push
Spritzer Sparkling puts a fizzy twist on iconic local drinks for Merdeka