Small giant, big impact – how Imagic Esolutions is making a difference

Imagic Esolutions has proven that success isn’t about the size of the agency, but the magnitude of its impact. Since its inception in 2018, this boutique agency has been on a mission to redefine eCommerce through creativity, innovation, and strategic excellence. In just a few short years, Imagic has risen to prominence, earning a reputation as a trailblazer in the industry.

The proof is in its track record: over the past three years, Imagic has received 28 prestigious industry awards, including multiple gold wins and the coveted silver for eCommerce Team of the Year at the Asia eCommerce Awards. These accolades underscore the agency’s commitment to delivering exceptional value and measurable results for clients, solidifying its status as a trusted partner for brands navigating the complexities of eCommerce.

Its success is founded on a philosophy that prioritises quality. Its ability to foster long-term client relationships, craft innovative strategies, and stay ahead of market trends sets it apart in an ever-changing industry. By turning challenges into opportunities, Imagic continues to solidify its reputation as a leader in eCommerce, proving that big ideas can emerge from even the smallest giants.

Innovation: The heart of Imagic’s success

At the core of its achievements lies an unrelenting focus on innovation. For Imagic, innovation isn’t just a buzzword – it’s a mindset that drives every aspect of its work. The agency has consistently introduced ground-breaking initiatives that have redefined industry standards and opened up new possibilities for its clients.

One standout example is its pioneering role in unlocking the cross-border baby food trade in Southeast Asia. As the first agency to achieve this milestone, Imagic overcame regulatory barriers to open up new frontiers for brands, demonstrating its commitment to breaking down limitations and driving growth in previously untapped markets.

Its innovative streak extends to consumer engagement as well. Imagic was the first agency to elevate live-stream entertainment to unprecedented heights, transforming the LazLive platform into a hub for interactive concerts, game shows, and even magic performances.

Over the past three years, these cutting-edge initiatives have redefined how brands connect with audiences in real-time. Frequently cited as a best-practice reference by leading e-retailers, Imagic’s live eCommerce efforts have delivered unparalleled engagement, strengthened brand loyalty, and driven higher conversion rates.

A ground-breaking campaign with Nestlé, Lazada, and TikTok

Imagic’s reputation for innovation was on full display in a recent collaboration with Nestlé, Lazada, and TikTok. Tasked with spearheading the Nestlé x Lazada Regional Super Brand Day for the fourth consecutive year, Imagic took on the challenge of driving awareness while igniting a social movement across Southeast Asia.

The campaign – “Generations of Love” – highlighted the timeless bond between mothers and children. Rooted in emotion, the campaign resonated deeply with audiences across Malaysia, Singapore, the Philippines, Vietnam, Indonesia, and Thailand. Leveraging TikTok’s creator-driven community, Imagic crafted a viral hashtag challenge that encouraged users to express their love and gratitude for their mothers.

This ground-breaking multi-market branded mission campaign transformed brand messaging into a heartfelt movement, blending emotional storytelling with platform-specific strategies. The results were nothing short of extraordinary, with millions of video views, thousands of user-generated content pieces, and significant boosts in engagement metrics across all participating countries.

Read more about it here: First-ever multi-market TikTok branded mission campaign in Southeast Asia drives awareness for Nestlé x Lazada Super Brand Day

Driving success through vision and strategy

Imagic’s remarkable success can be attributed to its clear and unwavering vision. Rather than simply following industry trends, the agency focuses on leading them, constantly refining its skills and pushing boundaries. Its tailored, impact-driven strategies, are designed to resonate deeply with target audiences, ensuring that every campaign delivers tangible results.

In an industry characterised by rapid change, Imagic’s ability to adapt has been a key factor in its success. Whether it’s navigating shifts in consumer behaviour, leveraging emerging technologies or responding to evolving market dynamics, Imagic positions its clients not just to keep up, but to lead.

As managing director, Michelle Hew puts it: “Our team’s skill sets are tailored to align with the specific needs of each business, aiming solely for success. Success begins with imagination – no matter its scale. Without visualising success, pursuing it becomes impossible.”

A future focused on purpose and growth

While Imagic has already achieved incredible milestones, the agency’s journey is far from over. As eCommerce continues to evolve, so does its commitment to redefining how brands engage with consumers.

Looking ahead, the agency plans to explore new opportunities such as AI-driven personalisation, sustainable commerce practices, and enhanced cross-border trade capabilities. By equipping its clients with cutting-edge tools and strategies, Imagic aims to drive growth in a future that values purpose, agility, and measurable impact.

With its innovative mindset, strategic expertise, and unwavering focus on client success, Imagic Esolutions is poised to continue its legacy as a small giant making a big impact in the world of eCommerce.

This post is sponsored by Imagic Esolutions.