Sing Tao nabs DDB HK's Frankie Fung as head of marketing solution

DDB's chief creative officer for Hong Kong and Guangzhou Frankie Fung (pictured) has left after six years to join Sing Tao News Corporation as head of marketing solution. He reports to Karrie Lam, deputy CEO of Sing Tao News Corporation. 

In his new role, Fung will harness Sing Tao’s multi-platform ecosystem — spanning digital, print, social, and international networks — to elevate branded storytelling and engagement. His vision centres on leveraging the synergy of creativity and data to transform campaigns into meaningful brand experiences that resonate with diverse audiences.  

A seasoned leader with over 25 years of international experience across 4As agencies, Fung brings a strong track record in advertising and integrated marketing communications. He has led major campaigns for global brands, combining creative excellence with strategic insight.

Fung’s appointment signals a bold step in Sing Tao’s transformation into a forward-thinking media solutions partner, committed to creating mutual value for brands and audiences worldwide.

Before joining Sing Tao, Fung spearheaded major brand campaigns for leading global clients, combining creative vision with strategic insight. He had helmed various senior creative roles at leading agencies such as Leo Burnett Hong Kong, Saatchi & Saatchi Guangzhou, Mcgarrybowen and most recently as DDB's chief creative officer for Hong Kong and Guangzhou.

His deep understanding of both local and global markets, together with hands-on experience in creative execution, positions him to lead Sing Tao’s mission of empowering brands to tell impactful stories across cultures and platforms. 

In a conversation with MARKETING-INTERACTIVE, Fung said after serving for over 20 years in the advertising industry he would like to seek for something new to explore in the local adland so media is the choice. 

“Today’s media landscape demands more than visibility — it demands value creation,” said Fung. “Our goal at Sing Tao Advertising is to collaborate with brands in crafting creative, data-driven, and human-centric media experiences that inspire connection and drive shared growth.” 

As Hong Kong accelerates its transformation into a global value creation hub, Sing Tao continues to invest in people, creativity, and innovation — expanding its footprint across the Greater Bay Area, Europe, and North America.  

Through this network, the group aims to bridge East and West by shaping stories that connect, engage, and inspire trust in a rapidly changing world. 

Lam commented: “We are delighted to welcome Fung to our leadership team. His extensive 4As background, strategic mindset, and creative acumen will further elevate Sing Tao’s advertising capabilities as a media solutions partner. In this new era of media value creation, we believe Fung will play a key role in strengthening our brand storytelling and enabling our clients to engage audiences with purpose and impact.” 

On the other hand, Andreas Krasser, CEO, DDB Hong Kong said, “Fung has made a significant contribution to DDB across multiple chapters of the agency’s journey. We thank him for his creative leadership and impact, and wish him every success in his new role.”

MARKETING-INTERACTIVE has reached out to Sing Tao for more information. 

Fung’s appointment comes amid industry-wide restructuring triggered by the Omnicom-IPG merger, which saw the retirement of several long-standing agency brands including DDB, FCB, and MullenLowe.

In Asia, Omnicom Advertising will continue under the leadership of Sean Donovan, with no changes to TBWA’s leadership in Greater China, Singapore, and Malaysia.

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