The Media Shop Group appoints new COO, managing partner

The Media Shop Group has appointed Jason Tan (pictured) to the newly created role of chief operating officer and managing partner, as the independent media agency looks to strengthen its regional footprint and leadership bench.

In his new role, Tan will focus on accelerating the development of The Media Shop’s regional partner network while enhancing its digital and strategic capabilities.

Tan brings over 18 years of experience across strategic planning, digital media activation and new business development. He joins The Media Shop from Jolt Digital, where he served as general manager, leading the Singapore office and Vietnam activation hub.

Don't miss: Bonsey Design COO steps down after seven years

Prior to Jolt Digital, Tan spent more than four years at Publicis Media, where he held roles including APAC lead for Spark Foundry: M1, executive director of strategy and new business, and regional lead for Publicis Imagine. He has also held senior roles at Zenith, Neo@Ogilvy and Universal McCann.

Commenting on the appointment, Jessica Toh, CEO of The Media Shop Group, said the leadership move marks a key step in the company’s growth plans.

“This leadership evolution is a key step in our growth plan and highlights our commitment to strategic capabilities and synergy with our clients,” she said, adding that Tan’s experience across agency operations positions the group for continued growth in Asia.

Tan said, “The Media Shop is a leader amongst independent media agencies in Singapore and I am proud to be part of the leadership team driving the agency’s next chapter of growth." He added that the agency is well positioned to capture regional growth opportunities through integrated planning, data-driven digital strategy and a client-centric approach.

Alongside Tan’s appointment, The Media Shop has also named Joseph Lee as digital strategy and activation director. Lee brings over 12 years of experience across digital media activation, adtech and integrated marketing, spanning both agency and publisher roles. He most recently served as channel partnership director at SPH Media, and has previously held roles at Publicis Media, Initiative and Oracle.

“I am delighted to join such a dynamic agency and to accelerate the digital capabilities of The Media Shop across the region,” Lee said.

The move comes amid a broader focus across the media agency landscape on strengthening operational leadership at the senior level. In June last year, Publicis Media Singapore promoted Elaine Poh to chief operating officer, reflecting the network’s push to sharpen operational decision-making at the country level and formalise her expanded remit across its full Singapore portfolio, spanning both local and international teams.

In her role, Poh oversees operational alignment across media clients and teams, drives talent development and mobility across business lines, and works closely with Groupe leadership to integrate capabilities and accelerate growth.

Related articles: 
PRecious Communications names first regional COO, expands leadership remit in Malaysia    
WPP COO Andrew Scott steps down after 27 years with company     
Edelman names Christiane Schulz as new APAC COO