PubMatic ramps up investment in HK with new senior hire

Ad tech company PubMatic is ramping up investment in Hong Kong with the appointment of Mengyun Wu as advertiser solutions manager, based in Hong Kong.

In her new role, Wu will focus on expanding the partnership with agency and brand buyers in Hong Kong as part of PubMatic’s broader Greater China growth strategy.

The appointment strengthens PubMatic’s support for agencies and brands in Hong Kong and the broader region. “Hong Kong has long been an important market for PubMatic,” said Bob Wang, country manager of Greater China and South Korea, PubMatic.

“With digital maturity high and China-based brands scaling rapidly, we see significant opportunity to deepen our agency and brand relationships in Hong Kong. Establishing dedicated, in-market expertise demonstrates our commitment to supporting sophisticated, programmatic buying strategies across the region.”

Hong Kong has long served as a regional headquarters for global brands, agency holding companies, and independent agencies. For Chinese brands expanding internationally, Hong Kong remains a critical hub for media operations and campaign activation.

This increased investment reinforces PubMatic’s commitment to delivering AI-powered, transparent programmatic solutions that drive performance for buyers and sellers across the open internet.

As agencies and marketers in Hong Kong evolve toward more sophisticated, omnichannel programmatic strategies across CTV, online video, mobile, and desktop, the demand for greater transparency and supply path optimisation is continuously growing.

MARKETING-INTERACTIVE has reached out to PubMatic for more information. 

Most recently, PubMatic set up a dedicated Melbourne office to support agencies and brands scaling video and programmatic strategies across Victoria. Sarah Lee joined as senior manager, advertiser solutions while Luke Smith, senior director, CTV APAC, leads the regional video strategy from Melbourne.

“Melbourne has become such a large part of the digital advertising ecosystem,” said James Young, regional director, ANZ, PubMatic. “The holding company networks, the independents, the brands – they’re all making increasingly sophisticated programmatic decisions, and they need partners fully embedded in the market. This office enables us to be here, listen to what our partners need, and build lasting partnerships with agencies and brands who are driving growth.”

Elevate your brand with cutting-edge AI, emerging tech, and data-driven experiences. Join 200+ marketing leaders at Digital Marketing Asia HK 2026 on 27–28 October to uncover game-changing trends, proven playbooks, and the bold strategies shaping the future of marketing.

Related articles:

PubMatic hands Sudipto Das APAC role to oversee ad solutions
PubMatic promotes Sudipto Das to VP advertising solutions in APAC