Pizza Hut HK names new marketing director

Pizza Hut has appointed Eric Lam (pictured) as its new marketing director for Hong Kong and Macau, reporting to Janet Lau, deputy general manager, Pizza Hut Hong Kong and Macau. 

In his new role, Lam is tasked at leading the end-to-end marketing strategy and commercial growth for Pizza Hut across Hong Kong and Macao, leading omnichannel revenue across dine-in, takeaway, and delivery.

His remit encompasses spearheading product innovation and cross-channel menu strategies, accelerating digital growth and CRM-driven loyalty, and driving integrated 360° campaigns, strategic IP partnerships, and agile social engagement to keep the brand culturally relevant for today's consumers.

Lam brings over 18 years of experience driving growth in marketing, business development, startups, and strategic brand management. His career spans diverse sectors, including food & beverage, trading, online business platforms, early childhood education, and marketing consultancy, beginning with a F&B startup.

Prior to Pizza Hut, he was the head of PR and marketing for Asia at LH Group, where he spearheaded marketing strategies and corporate communications. Previously, he held senior marketing roles at Pret A Manger, Outback Steakhouse, and other publicly listed companies, overseeing comprehensive 360-degree marketing campaigns and shaping corporate strategy.

In conversation with MARKETING-INTERACTIVE, he said, "Pizza Hut is an iconic household name in Hong Kong, and my priority is ensuring the brand stays culturally relevant and top of mind for today’s consumers. I am thrilled to join the talented team at Jardine Restaurant Group to drive the next phase of growth."

Back in July, Pizza Hut Hong Kong collaborated with Disney and Pixar to launch a cross-promotional campaign, tying into the theatrical return of the Toy Story franchise.

Running from 9 July until 9 September 2026, the "Pizza Hut cheesy twist adventure" campaign spans specialised menu engineering, exclusive merchandise redemptions, themed store transformations, and interactive experiential workshops across the territory.

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