Philippine agency women on rewriting the rules of leadership and creativity

Women in the Philippines are not just keeping pace – they are setting it. From embracing emerging technologies to leading bold creative directions, female leaders are reshaping what influence looks like in modern marketing. Their leadership reflects a blend of instinct and innovation, where vision is matched with decisive action.

As we celebrate International Women’s Day 2026, MARKETING-INTERACTIVE spotlights the women redefining leadership across the country’s agency sector. They are not only steering brands through complexity, but also challenging conventions and expanding the boundaries of creativity. In doing so, they are helping to build a more dynamic, inclusive, and future-ready industry.

Through their experiences, these leaders share the lessons that have shaped their paths, the values that guide their decisions, and the perspectives they bring into every room they lead. Their stories offer a glimpse into the evolving face of leadership in the Philippines – one driven by courage, clarity, and the ambition to create lasting impact. (Click on each picture to read the interview!)

Cristina Tin Sanchez, executive creative director at Publicis Manila

Early on I learned to think not just about word count, but making every word count. And to not just wait for opportunities but find them in problems.

Margie Flores-Husmalaga, partner and senior media director at GIGIL

Once we understand the creative heartbeat of a campaign, media’s role becomes about amplifying that idea in the smartest and most meaningful way possible. 

Pamy Velilla-Hernandez, managing director of dentsu Creative Manila

It’s the everyday work that we need to practise giving to gain something in return. It’s choosing to be more respectful even when scenarios test our patience and emotions.

Reginne Cabanban, managing partner at Tribal Worldwide Philippines

Leadership isn’t always loud – sometimes it shows up quietly through the work you do and the people around you.

Shayne Madamba, managing director of IdeasXMachina (IXM) Hakuhodo

The truth is that we must always push ourselves to the centre of the conversation and power through any kind of judgment or bias.

Join us on 21 May 2026 at Content360 Philippines and be part of the honest, hard-hitting conversations redefining content effectiveness in an AI-shaped, zero-click world!

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