PepsiCo Malaysia names new head of marketing for foods portfolio

PepsiCo Malaysia has named Debra Deyvitah as its new head of marketing for foods, effective January 2026. In her expanded role, Deyvitah will oversee the brand and marketing strategy across the snacks and nutrition portfolios in Malaysia, including flagship names such as Lay’s, Doritos, and Quaker.

Reporting directly to PepsiCo’s Asia foods chief marketing officer based in the Philippines, Deyvitah brings a wealth of regional marketing experience to the position. She joined PepsiCo nearly three years ago as Marketing Manager for the Nutrition portfolio, and has previously held senior marketing roles at BAT Malaysia, MAMEE-Double Decker, Unilever Malaysia, and Heineken, managing brands across categories from premium and value consumer products to beverages and snacks.

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“I’m thrilled to step into this role and work across both snacks and nutrition, building brands that are meaningful and enjoyable for Malaysian consumers,” Deyvitah told A+M exclusively. “I'm looking forward to turning strong consumer insights into action, strengthening our core brands, and accelerating the right innovations in partnership with cross-functional teams to drive sustainable growth across the foods portfolio.”

Her remit includes driving growth, enhancing brand relevance, and delivering sustainable results through market execution and innovation. "What excites me most is the opportunity to work across both snacks and nutrition, building brands that are meaningful and enjoyable for Malaysian consumers — aligned with PepsiCo’s mission of creating more smiles with every bite," she added" 

Throughout her career, Deyvitah has combined deep category knowledge with a strategic focus on campaign development and brand building. At BAT Malaysia, she oversaw the aspirational premium and value segments, while at MAMEE-Double Decker and Unilever, she managed high-profile snack and personal care brands, equipping her to lead PepsiCo’s Foods portfolio into its next phase of growth.

At the end of 2025, PepsiCo unveiled a new global brand identity for the first time in nearly 25 years, reflecting what the company says is its evolution into a “modern, forward-thinking” food and beverage powerhouse. The rebrand includes a refreshed logo, new colour palette, and a custom lowercase typeface designed to convey approachability and the “consumer-centric spirit” of its brands.

According to PepsiCo, the redesign aims to spotlight the breadth of its portfolio, spanning more than 500 brands including Tostitos, Gatorade, Quaker, Siete and poppi, and to highlight its commitment to sustainability and innovation under its pep+ (PepsiCo Positive) agenda. It also marks a major step in unifying PepsiCo’s corporate identity with its consumer-facing brands, following research which found only 21% of consumers could name a PepsiCo brand beyond Pepsi.

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